50 / 76
50
OVERVIEW
B
eing able to recognise a good
product, put it on sale at the best
possible price, select a supplier and
develop their loyalty and provide a
customer with advice, etc. In order
to develop these skills, used in
more than 120 different jobs,
Carrefour has created ambitious training
programmes in all of the countries in which it
operates. Enhancing employees’ profes-
sional skills throughout their career at all
levels throughout the Group helps refine
their expertise and improve the fundamental
aspects of the offering (wide choice, low
prices, high quality, practical services) for a
more customer-focused approach at all
levels. Continuing to invest in training further
develops our employees’ autonomy and
expertise anddrives their career development.
AIMING FOR OPERATIONAL
EXCELLENCE
In all the countries in which it operates,
Carrefour provides its employees with com-
plete training programmes for each job
function. They can shore up their basic skills,
acquire new ones and update their
knowledge as their job functions develop
and the product mix available in stores
changes. In Spain, for example, Carrefour
set up special training programmes for its
perfumery and its electronics, photo, home
theatre and audio sections in 2013, to per-
fect its employees’ technical expertise
so that they would be able to better advise
customers. It also opened a “fresh produce
school”, which has already trainedmore than
200 young employees. Further upstream,
the Group offers training schemes so that
new recruits can quickly acquire the skills
they need. In France, Carrefour hired
5,000 young people on apprenticeships
(fresh produce departments) and through
professionalisation contracts (store depart-
ments and check-outs), combining training
programmes leading to diplomas or quali-
fications and work experience in stores,
under the supervision of a mentor. Carrefour
has trainedmore than 3,000 of its employees
in mentoring, and set up partnerships with
THE RETAIL MINDSET
EXPERTISE
TO BE SHARED
At Carrefour, every store, sector and department
is managed and run by experienced professionals
who draw on their honed expertise, constantly updated
through professional training programmes.
AROUND
THE WORLD
ARGENTINA
New store
directors and
their teams
were trained in
an Express school
convenience store
and are now able
to support
the growth
of this format.
CHINA
The “24 hours
of fresh produce”
programme, a
training module
delivered to all
store directors
in 2013.
ROMANIA
Carrefour
launched a
new training
programme for
its check-out
teams to help
them improve
the welcome
customers
receive.
The “Small
gestures for
great business”
training
programme has
been designed
for all check-out
teams throughout
stores in Romania.
SPAIN
A “fresh produce
school” delivers
complete training
programmes for
various fresh
produce-related
jobs to employees
who want to shore
up their expertise
and to jobseekers
under 30 years old.
BRAZIL
In stores
throughout the
country, the
check-out teams
have received
training so they
can better
welcome and
advise customers.
Programmes
for managers and
store directors
have also been
set up in order
to bolster their
leadership skills.