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RETAIL
A UNIQUE APPROACH
FOR COMBINING
FLAVOUR, FRESHNESS
AND LOCAL ROOTS
Virginie
axaire
Cheese producer
(Alsace – France)
“Our cheese refining company has
partnered with Carrefour since
1995 to produce organic Munster
cheese from unpasteurised milk.
The benefits of the product line are
many for the region, with around
10 producers involved in the
production of our cheeses and
in product quality, with strict
specifications focused on the
interests of the banner’s customers.
The cows are raised in the Ballons
regional nature reserve in the
Vosges region, and are fed a
natural diet. The unpasteurised milk
is transformed immediately after
the morning’s milking.
The Munster is refined for longer
– twenty-eight days – to give
it more flavour. And Carrefour
has adapted to the pace of
our farmhouse production methods.
This is a respectful approach,
important for the protection
of our regional products.”
Consume better and locally –
this idea has been defended by
Carrefour since it created its first
fresh produce line in 1992. Today,
this approach has been expanded
to a large number of territories,
with more than 400 product lines
around the world.
Carrefour Quality Lines are popular
with our customers thanks to simple
values: local agricultural products,
eco-friendly methods and a
fair price.
The approach is also based on
long-standing relationships with
farmers, fishermen, breeders and
producers, who work every day
to provide quality products through
responsible and innovative
agriculture.
In each country and in every region
where the Group operates,
Carrefour seeks out men and
women with a passion for their
work, with recognised expertise,
who consistently apply their skills
and know-how to obtain high
quality and flavourful products.
They commit with Carrefour to a set
of detailed specifications, which
incorporate strict qualitative,
environmental and social standards.
Their compliance is regularly
checked by independent bodies.
The same requirements apply to all
professions (slaughter, packing, etc.)
which play a role in the product line.
The Group works with more than
22,000 breeders and producers
throughout the world, and each year
develops new product lines to offer
its customers the best fresh
produce. On one hand, they provide
authentic products and outstanding
value for money to consumers,
on the other, local producers benefit
from a fair price and the security
of a long-term partnership.
EXAMPLE OF TWO NEW
“ORIGINE ET QUALITÉ CARREFOUR” LINES IN FRANCE
100% FREE-RANGE, 100% FRENCH
AND 100% TRACEABLE FRESH EGGS
Eggs from free-range hens, raised without antibiotics and fed
with GMO-free (<0.9%) French grain and plant proteins in the Sarthe
département
and Auvergne region.
CERTIFIED-ORIGIN SINGLE-FLOWER HONEY
A new product line
“Miel de Corse AOP”
includes the production
of three types of honey:
Maquis de printemps
(spring maquis),
Châtaigneraie
(chestnut grove) and
Miellats du maquis
(maquis honeydew).
The approach plays a role in preserving the Corsican beekeeping
environment, which is essential for the health of the bees and
pollination on the island.