41 / 76
41
2013 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT
TESTIMONIALS
Sydney
Marques de
Paiva
Coffee producer
(Elói Mendes – Brazil)
“Being part of the
‘Garantia
de Origem Carrefour’
programme
is a real honour. We are proud
to take part in this programme,
which is based on quality, social
responsibility and environmental
protection for the benefit
of the customers. With our
‘Café Bom Dia’
production,
we can guarantee 100% natural
Arabica coffee while assuming
our social role.”
Fu-Si Wang
Fruit tree grower
(Pingtung – Taiwan)
“I grow my mangoes using
sustainable methods, relying on
natural techniques. For example,
I replaced herbicides with hens
and geese, which naturally weed
the land. Likewise, fruits are
covered in paper bags and
pheromone traps are installed
in the orchard to prevent insect
attacks. The collaboration with
Carrefour provides me with high
visibility and encourages emulation,
encouraging other farmers to
adopt production methods
that respect the environment
and the consumer.”
Fabien
Pastoureau
Hen farmer
(Sarthe – France)
“I’m very attached to the values
of traditional agriculture. Thanks
to Carrefour, I can follow my
convictions and raise my hens
under excellent conditions.
The quality of my free-range eggs
is high, because the specifications
are demanding; for example,
they require 100% plant-based
feed that originates in France.
The poultry are raised naturally
without antibiotics, thanks
to prevention and the use of
plant-based remedies.”
PORTRAITS
OF PARTNERS
Concerned with improving the quality, flavour and
authenticity of its products, Carrefour highlights the expertise
of its breeders and producers within its quality lines. More than
22,000 of them are currently Carrefour partners. Interviews.