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LOYALTY
COMMITMENTS
Whether Chinese, French or Brazilian,
Carrefour’s loyalty card customers benefit
from exclusive offers and a wide range of
benefits, including discounts, promotions,
dedicated check-outs, etc. Plus, Carrefour
offers innovative initiatives to defend
customers’ purchasing power. In Spain,
Italy and Poland, Carrefour store customers
who have “over-65” or “large family” cards
receive discounts of between 4% and 10%,
equal to the amount of VAT, on the purchase
of a wide range of fresh produce
and essential goods.
BE THE LEAST EXPENSIVE
AND LET CUSTOMERS KNOW
In every country, Carrefour adjusts its prices
each day to offer the best prices, and actively
promotes its low prices by comparing them
to the competition. In France, the Group
launched a major comparative advertising
campaign, clearly stating the benefits of being
a Carrefour customer. At the same time,
the
“Faz a conta. Faz Carrefour
(1)
”
campaign
in Brazil and the
“Ahorrá todos los días
(2)
”
campaign in Argentina promote the banner’s
price position. In Spain, a major campaign
was launched to promote a price reduction
on thousands of everyday products. These
national operations are also conveyed
on the ground. Stores regularly organise
“comparative trolley” operations, stating
the price differences compared with other
local banners.
(1) Do the calculations, come to Carrefour.
(2) Everyday savings.
REGULAR
PROMOTIONS
Throughout the world, the Group’s stores
and e-commerce websites are driven by
regular promotions which relate to current
events and meet customers’ needs. For
example, theme-based campaigns promote
specific product categories such as the
“Feria de Frescos”
in Argentina, which offers
customers a 30% discount on various fresh
produce categories, depending on the day
of the week. In addition, large-scale
festivities highlight targeted promotions
during occasions such as Carrefour’s
anniversary celebrations, back-to-school
season, Mother’s Day, Easter or Christmas.
During 2013, Carrefour invited its customers
to celebrate its 31 years in Argentina,
its 12 years in Romania, the 50 years of
the hypermarket format in France and
the 51 years of Atacadão in Brazil.
DEPARTMENTS
TO BEAT THE CRISIS
In places where customers have been
the hardest hit by the crisis, Carrefour has
significantly expanded its discount product
offerings. In Spain, during 2013 the Group
created approximately 10 Outlet stores attached
to its hypermarkets, offering a wide range
of non-food products at deep discounts of up
to 80%. In certain French stores, Carrefour
launched a
“Courses éco”
area, offering
hundreds of essential products at the lowest
prices on the market.