CARREFOUR - 2014 annual activity and responsible commitment report

SAVINGS

THROUGHOUT THE YEAR

In Brazil, Carrefour

has publicly committed

to guarantee the lowest

prices on the market,

otherwise the difference is

immediately refunded at

check-out. A commitment

faithful to the banner’s

slogan:

Faz a conta.

Faz Carrefour

(Do the sums. Come

to Carrefour).

The “Guaranteed

Lowest Price” in France

covers 500 national brand

products throughout

the year. It is periodically

extended to fuel, school

supplies during the back-

to-school season, and

games and toys during

the Christmas season.

In Taiwan, Carrefour

celebrated its

anniversary with

a series of exceptional

promotions, and

strengthened its emotional

bond with its customers

through a new campaign

focused on happiness.

Carrefour launched

a widespread campaign

in Spain,

Todo cuenta

(Everything counts) to

highlight the banner’s

many advantages,

such as year-round low

prices, customer loyalty

programmes and

VAT refunds.

Customers in Belgium

are certain to find good

deals with the

Le moins

cher

(The least expensive)

label. It appears on a

selection of 400 everyday

products, soldat unbeatable

prices in their categories.

2014 annual activity and responsible commitment report –