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Throughout the world, Carrefour gua-
rantees competitive prices on all of its
products every day. The “Guaranteed
Lowest Price” runs in France, covering
500 everyday national brands of food,
hygiene, cleaning, perfume and cosmetic
products. During key events throughout
the year (holidays, back-to-school,
year-end celebrations, etc.), this commit-
ment also covers several hundred more
products, including school supplies, fuel,
games and toys. The commitment is
always the same: to refund twice the
difference if a customer finds a lower
price elsewhere.
Awide, varied selection
In addition to its low price commitment
on national brand products, Carrefour
works hard to stretch customers’ bud-
gets by developing a wide, varied selec-
tion of own-brand products: Carrefour,
Carrefour
Bio
, Carrefour Kids,
Reflets de
France, Terre d’Italia
, etc. – a host of
low-priced product lines that meet the
banner’s quality commitments.
Throughout the year, customers of
the Group’s banners also benefit from
targeted promotions and exclusive loyalty
programmes. For example, in Argentina,
Carrefour celebrated its 32
nd
anniversary
with a major promotional event offering
massive discounts, publicised through a
large-scale advertising campaign.
The best selection
at the best price
Carrefour relies on its fundamentals
– long-standing supplier relationships,
listening to customers, control of costs
and the supply chain, commitments to
quality, safety and product origin – to offer
the best selection at the best price.
Stores have a certain degree of inde-
pendence to tailor their pricing policies to
the local market. They are a driving force
in establishing short supply lines and
long-term partnerships with regional
producers to offer fresh, local products at
the best price.
Lowprices
foreveryone
Guaranteed lowprices
throughout the year on national
brand products, affordable
Carrefour brands, promotional
campaigns, loyalty card benefits…
Every day, Carrefour strives
to guarantee the best prices.
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