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Offer choice,
adapt,
innovate,
it’s…
An adapted product selection
Carrefour offers its customers a wide
selection of products and services,
combining top quality with the best
price. From essentials to the latest
products, Carrefour has something
for everyone, regardless of profile
or consumption habits.
Regional heritage
Each store has the independence
to tailor its product mix to suit
customer needs and expectations.
This can be seen by the offering
of local products, all produced by
farmers, breeders and small
andmedium-sized businesses
in the region.
Low price commitment
Carrefour promises its customers
attractive prices throughout the year
on all of its products. The policy is
reinforced in each country through
specific programmes and actions.
E-retailer
Carrefour invests in the research
and testing of new services and
solutions in response to changing
consumption habits. The Group
is developing innovative e-commerce
websites and services that are
economical, practical and easy to use.
59
2014 annual activity and responsible commitment report –