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we introduced a barbecue range that
includes around sixty different meat
specialties. All of these departments are
clearly marked with specific signage that
provides information on product origin.
How do you select local products?
G.G.: When Iwant toaddnew listings inour
store, I talk with the teams in charge of
products and we contact local producers.
Wecurrentlyworkwithnearly850suppliers.
D.N.: In Romania, Carrefour introduced a
national programme to help establish
contact between our buyers and farmers,
breeders and artisans. Last year, we sig-
ned over 200 contracts with Romanian
fruit and vegetable producers. We plan to
renew this campaign in 2015.
What initiatives do you have
to reach customers?
G.G.: We regularly support sports clubs
and schools in Bologna. We provide
Carrefour-brand products for their
outings and events, which are always
greatly appreciated, and invite our local
suppliers to take part. This creates inte-
rest and curiosity about our store and
helps us attract and earn the loyalty of
new customers.
D.N.: Every teamat Carrefour is involved.
We have formed working groups that
include both local and national teams to
drive innovation. The best ideas are tested
in one or two stores and, if the results are
promising, we expand themon a regional,
or even a national scale.
Dan Nazarcu
Director of the Carrefour Colentina
hypermarket (Romania)
“Our freshproductsdepartment
has a strong regional character,
especially thebakery,
the confectionery, thebutcher
and the cheesemonger.”
STORES
OFFERINGS
To satisfy customers
worldwide, Carrefour
relies on fundamental
principles: a wide
selection, the best
prices and impeccable
quality.
Fresh produce
Fruit and vegetables,
meat, cured meats,
cheeses, etc.,
fresh produce is
at the forefront,
available through
self-service or at
the counter, requiring
our employees’
full attention
and know-how.
Local products
Carrefour has
always preferred
local sourcing. In fact,
nearly 75%of all
Carrefour-brand food
products come
from local suppliers.
Consumer goods
From health and
beauty products
to beverages and
groceries, Carrefour’s
selection includes
both national brands
and Carrefour-brand
products.
Non-food products
Carrefour offers
products that meet
customers’ essential
needs: textiles, DIY,
bazaar, household
products and
appliances, and
multimedia.