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Track,
guarantee,
protect,
it’s…
An all-round approach to
quality and safety
Product quality and traceability
are guaranteed by Carrefour’s
all-round approach, fromdesign
to shelf. It is based on exacting
partnerships with suppliers, with
certified processes and checks at
every phase of the product lifecycle.
An all-round approach that builds
customer loyalty.
Guaranteed freshness
Fresh products are essential in
our offerings, and are always
a focus of our attention. Quality
and temperature checks are carried
out in each country, every step
of the way (production, loading and
unloading, transport and display)
to guarantee cold chain compliance.
Protecting natural resources
Carrefour aims to fight against
thewaste of resources and to protect
biodiversity through its purchasing
and sourcing policy and its quality-
safety-traceability approach. This is
in linewith consumer expectations,
with clear objectiveswhich are daily
supportedby employees.
47
2014 annual activity and responsible commitment report –