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58 2014 Registration Document
Social responsibility
2
Action plans
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Solidarity in countries where Carrefour operates
To meet the needs of local communities, Carrefour and its teams work
on solidarity initiatives every day, through projects supported by the
Carrefour Foundation, actions taken by local foundations and country-
level sponsorship teams, as well as through local initiatives launched
by stores and warehouses. Here are a few examples of local initiatives
carried out at country level.
◗
Voluntario, skills-based sponsorship in Brazil
Carrefour Brazil fights social inequality and discrimination. Through its
volunteer programme established in 2001, Carrefour Brazil employees
devote four hours of their working time each month to a charitable
association of their choice, sharing their knowledge and expertise with
the beneficiaries. Carrefour Brazil also provides transportation and the
materials necessary for training. Since its creation, Carrefour Brazil’s
Voluntario programme has mobilised 12,000 employees in support of
800 associations (educational support, environmental awareness and
other initiatives).
KEY FIGURES FOR THE VOLUNTARIO
PROGRAMME DURING 2014
1,286
Carrefour volunteers
3,416
solidarity initiatives
113
NGO partners
15,335
beneficiaries
◗
Fundación Solidaridad Carrefour in Spain
Created in March 2001, the
Fundación Solidaridad Carrefour
in
Spain mainly supports initiatives that promote social assistance, health,
education, employment and the environment in Spain, primarily for people
affected by disabilities or exclusion. The 24,000 employees of Carrefour
Spain are regularly approached to participate in local initiatives and
calls for projects. 900 of them are now permanent ambassadors of the
volunteer network they run. Organised into 131 committees, each under
the supervision of the Store director, the ambassadors monitor projects
in the field.
For example, employees contribute, alongside Carrefour, to the
development of partnerships with food aid associations and regularly
participate in various collection operations. In 2014, 5,664,315 kg
were donated to the Spanish Federation of Food Banks (FESBAL), as
a result of the different days of collection from customers in addition to
regular donations directly from stores. These products will help more
than 70,000 people.
In addition, at the beginning of each school year, teams in stores organize
a national collection of bags and school supplies. In Spain, the supplies
donated by customers are matched by the Company for the benefit of
more than 25,000 children in 2014.
◗
Les Boucles du Cœur in France
Carrefour France supports and provides expertise for actions undertaken
by employees to help children and the poor. For the fourth consecutive
year, customers and employees of Carrefour and Carrefour Market stores
in France (totalling 1,153 stores and more than 30,000 people) rallied to
support Les Boucles du Cœur. An eleven-week effort to support the ELA
(European Leukodystrophies Association) and 240 local associations
resulted in the collection of nearly €1,500,000 to help children in need.
◗
Sumando Voluntades, a solidarity programme in Argentina
Established in 2002, the
Fundación Carrefour Argentina
works to
promote nutrition, access to employment and environmental protection.
Since 2009, Carrefour has worked with local communities through
its Sumando Voluntades programme (United in our Resolve), helping
employees offer their expertise to various associations. Each year, more
than 240 ambassadors and 4,800 volunteers dedicate over 20,000 hours
to the programme.
In 2014, over 200 volunteers helped the
Fundación Huerta Niño
to
build and develop eight vegetable gardens at isolated rural primary
schools, building ties with the students, their families and their teachers
and raising awareness about better nutrition.