CARREFOUR - 2014 annual financial report

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56 2014 Registration Document
Social responsibility 2 Action plans
A Carrefour hypermarket in France employs an average of 300 people.
Every new store creates jobs, which mainly benefit people who live in
its geographical area.
Its emphasis on local employment and recruitment has enabled Carrefour
to play a key role in the professional integration of those in its employment
pools, in particular with the 2004 signing of the Workplace Diversity
Charter, and by taking concrete action to promote employment for young
people and help those experiencing employment difficulties to enter
the workforce.
Some stores make a special effort to promote employment. This was the
case for the Salaise-sur-Sanne shopping centre during 2014 when, in
partnership with Pôle Emploi (French employment agency), it worked to
introduce job seekers to new shops opening during the site’s renovation/
expansion. The result: Pôle Emploi received 2,500 CVs from the four
departments bordering the shopping centre, and 71 permanent jobs
were created.
Also in 2014, the Hérouville Saint-Clair shopping centre hosted the
seventh edition of the Parcours pour l’emploi (Employment Pathways)
forum organised by the town, helping to bring together companies and
jobseekers. With 82 exhibitors taking part over two days in a 2,130m2
space, this year the forum welcomed more than 5,100 visitors (nearly
10% more than the previous year).
◗ Promoting access to employment
for those who have difficulty finding work
Carrefour France is also pursuing its partnerships with key players in
employment and social integration, as well as with Missions locales,
PLIE - Plan Local pour l’Insertion et l’Emploi (Local plan for integration
and employment), Cap Emploi and promoters of social integration such
as Restos du Cœur, Emmaüs Défi, ANDES and Macadam.
◗ Solidarity actions
Carrefour’s sponsorship initiatives include all of the solidarity activities
the Group carries out every day in its stores and in the 10 countries
where it operates. These include the social projects funded by the
Carrefour Foundation throughout the world, as well as those created
and implemented by local Carrefour teams.
◗ The Carrefour Foundation’s solidarity programmes
Carrefour’s corporate foundation, established in 2000, engages in
activities to promote the general good and fight exclusion throughout
the world. It conducts sponsorship programmes related to the retail sector
in countries where the Group operates. The Carrefour Foundation works
in two specific areas: food solidarity and emergency humanitarian aid.
It is involved in nutritional programmes, donation campaigns and
consumer-good collection drives, supports the opening of social grocery
stores, promotes food industry careers and fosters the development of
farm production.
The Foundation also takes action during emergency situations, delivering
humanitarian aid by providing logistical support.
It has a budget of €6.5 million. During 2014, thanks to the Group’s teams
and their skills, it funded 60 projects in 12 countries.
All of the Foundation’s actions and partnerships are described at
Several examples of projects are presented in the following paragraphs.
◗ Food donations in France
Carrefour stores enter into local contracts with food aid charities to provide
them each day with products nearing their expiration date, removed
from the shelves each morning and reloaded onto pallets by employees
trained in the process, including fruits, vegetables, fresh products, and
grocery products.
In 2014, this represented nearly 88 million meals provided by Carrefour,
including 77 million in France where all consolidated hypermarkets and
supermarkets make daily donations to various associations, and where
Carrefour is the key partner to more than 800 local food aid organisations,
including Banques Alimentaires (French food banks), Secours Populaire,
Restos du Cœur and social grocery stores. Through its stores and
warehouses, Intradon - a system established in 2007 devoted to donations
- enables products donated to associations to be traced from the store
shelves to the recipient.
Carrefour’s sponsorship actions are also demonstrated through its
logistical support. Using food as a way to fight exclusion, the Carrefour
Foundation allocates nearly 91% of its budget to fund food solidarity
projects.
It provides refrigerated vehicles to transport fresh products, as well as
cold storage areas to ensure compliance with the cold chain. Far from
being anecdotal, donation of such equipment enables associations to
expand their collection area to new stores (across all banners), thereby
collecting even more foodstuffs.
Since 1994, Carrefour has funded the purchase of 160 refrigerated
vehicles and 21 cold storage areas, along with refrigeration chambers
and other equipment to support the associations’ work. As the leading
private partner of Banques Alimentaires, the Carrefour Foundation funded
12 refrigerated lorries for this association in 2014, along with three others
for Restos du Cœur and Secours Populaire, enabling volunteers to carry
out daily collections of foodstuffs at Carrefour stores while respecting
the cold chain.
In the same spirit, in Taiwan the Carrefour Foundation funded a 10-tonne
cold storage area and a new refrigerated truck for the “1919” food bank,
allowing food to be properly stored.
◗ International collection with food banks in ten countries
In November 2014, riding the momentum of International Solidarity Week
and with support of the European Food Bank Federation and the Global
Food Banking Network, the Carrefour Foundation coordinated a massive
international food drive in the ten countries where it operates: Argentina,
Belgium, Brazil, China, Spain, France, Italy, Poland, Romania and Taiwan.
Carrefour’s teams have partnered with the Food Bank Federations since
1994, working alongside volunteers, with more than 1,300 voluntary
employees lending a helping hand to volunteers in nearly 2,300 of the
brand’s stores: customers, volunteers and Carrefour employees were all
called to take part in the drive which enabled a collection equal to more
than 42 million meals. The initiative will continue in 2015.
The international collection drive supplements the daily food donations
given by the Carrefour Foundation year round (see previous point).