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2014 Registration Document
Social responsibility
2
Action plans
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Helping vulnerable people access employment
The Carrefour Foundation supports organisations that train, prepare, and
support talented youths in finding jobs. Some examples:
Since 2012, the Foundation has supported the Rede Cidada association
in Brazil, both through its Foundation (financial support) and through
its stores activity (recruitment and skills-based sponsorships). The
association fights unemployment among disadvantaged young people
aged 16 to 30, especially through its flagship Conexão programme.
Combining academic and professional training, it enables young people
from low-income families to find job opportunities in the food industry,
such as bakers and butchers. In 2014, 1,948 people were trained and
874 found jobs, more than half of whom were hired by Carrefour.
Since 2008, Carrefour Spain, the Carrefour Foundation and Fundación
Exit have supported the Conecta project, a joint initiative to help young
people aged 16 to 21 at risk of social exclusion. Thanks to this programme,
beneficiaries can take part in training and in-store internships, and receive
guidance as they seek employment. Jobs include positions in the bakery,
fish, cold meat, delicatessen and fresh produce departments, as well
as department heads. Since its launch, the partnership between the
Carrefour Foundation and Fundación Exit has provided training for more
than 300 young people and hosted around 100 interns through a variety
of programmes, providing an introduction to the world of work and helping
them to seek employment. In 2014, 63 young people were trained in
24 stores with the support of 10 Carrefour volunteers, and 18 young
people were hired.
In France, the Carrefour Foundation supported Apprentis d’Auteuil by
funding the renovation of a technical facility (a vocational training store
equipped with commercial furnishings and two classrooms equipped with
computers) at the Saint-Jean private vocational school in Sannois (95), to
benefit young people holding the Specialised Sales Employee vocational
certificate (CAP). 30 students will be able to use this equipment each
year. At the same time, Carrefour and Apprentis d’Auteuil joined forces
to offer young people a training programme and introductory internships
at Carrefour hypermarkets and Carrefour Market supermarkets, with a
focus on the food business.
Since 2011, the Carrefour Foundation has supported the social integration
project of the Emmaüs Défi association in France, helping set up and
develop a Solidarity Equipment Bank in Paris. The system involves
selling and delivering new home equipment to underprivileged families
at low prices. Carrefour and its Foundation support the project both
financially and through product donations. This includes 30,000 items
(furnishings, home appliances and household linens) with an actual value
of €600,000, which can be sold to 940 disadvantaged families, enabling
them to equip themselves while raising €160,000 for the association.
Carrefour’s logistical teams are deeply involved in this effort, since they
are responsible for identifying unsold stock in the various warehouses
and delivering them regularly to Emmaüs Défi. But the process goes
even deeper, since Carrefour has created pathways to employment
for Emmaüs Défi employees. In addition to awareness-raising activities
and in-store internships, four people were hired by Carrefour in 2014.
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Agricultural development
In China, the Carrefour Foundation supports the Humana People to
People association, which helps to increase the production of small
producers in Fengdu, located in the southeast. Through a network of
clubs, the project offers training to farmers, shares best practices and
studies production to achieve optimal results so as to better monitor it
and provide access to markets. The initial goal of opening 20 clubs was
met, raising awareness among 3,129 people, and 70% of the farmers
saw their income increase by 20%.
After supporting the creation of SOLAAL (SOLidarité des producteurs
Agricoles et des filières Alimentaires) in 2013, Carrefour continued to
support this association, which develops ties between donors in the
farming and food sectors and food aid associations. It brings together
a large number of organisations in the agricultural, industrial and mass
retailing sectors, farming and food industry trade associations and
wholesale markets. In 2014, SOLAAL pursued the following objectives:
increase nutritional diversity, specifically by providing fresh products;
improve logistics, which is the weakest link in the donation chain;
and create regional committees to optimise and improve the flow of
community-based donations. SOLAAL also strived for legislation allowing
donations of milk and eggs, which led to 35,000 eggs being donated
in 2014.
◗
Emergency humanitarian aid
The Carrefour Foundation provides funding and takes action to help
populations affected by natural, technological or humanitarian disasters.
The Foundation demonstrated its commitment in 2014 by offering
assistance during several large-scale emergencies. Help was provided
to families in China who suffered damage from Typhoon Rammasun in
July and the Zhaotong earthquake in August. In France, teams mobilised
in response to flooding in the southeast during January, and in the Gard
region during September. In November, two aid efforts were launched
to help populations affected by flooding in Carrare, Italy and in Buenos
Aires, Argentina.
the Company also raises customer awareness through appeals for
donations, and supports humanitarian aid in cooperation with teams
having logistics expertise and local humanitarian organisations.
Since its creation in 2000, the Foundation has provided emergency aid
97 times in 32 countries, for a total amount of €10,241,545.
KEY FIGURES
A corporate foundation with a budget of
6.5
million
60
sponsorship programmes run by the Carrefour
Foundation in 2014
12
countries of operation
5
local sponsorship organisations within countries
(Argentina, China, Spain, France, Taiwan)
Nearly
88
million meals donated worldwide during 2014,
including
77
million meals in France