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OVERVIEW
IN THE RIGHT PLACE
In our various stores, you’ll find a wide selection
of quality products at attractive prices. These basics are
the solid foundation for Carrefour’s business model
and the guiding principle of our commitment to offer
a well-balanced mix that suits your needs.
THE RIGHT PRODUCT,
O
ffering solutions for every customer’s budget, taste
and needs throughout the store while ensuring top
quality are daily demands which require the skills
of Carrefour’s teams. Our commitment is simple:
enable customers to find the products they are
looking for in theGroup’s various stores.
PRODUCTS FOR ALL TASTES
Fresh produce, non-food products, consumer goods, national
brands and Carrefour brands… It’s about offering a balanced
selection to suit our customers’ needs at every store and in
every local situation. Urban or rural, large families or singles,
young people or seniors – Carrefour serves customers of
all kinds. To address their diverse needs, Carrefour selects
products that best meet local expectations. The goal is always
the same – to satisfy and build loyalty among all of its custom-
ers. The Group’s strength resides in the complementary
nature of its formats, each of which responds to amultitude of
needs and purchasing habits: hypermarkets, supermarkets,
convenience stores, multichannel retail and cash & carry
stores. Each format offers a generous selection, depending
on its specific characteristics, aiming for the ideal balance
between food and non-food products, betweenmajor brands,
local products and own-brand products, between permanent
and seasonal products, etc. This balance can vary within a
single format. An urban hypermarket, which is compact and
near the city centre, will not offer the same products as a store
located in the suburbs. In each store, teams have the auto-
nomy they need to adjust their product and servicemix, tailor-
ing it tomeet local expectations and needs.
PROMOTING PRODUCTS
IN ALL DEPARTMENTS
Customer choice is also expanded through innovation, both
with respect to products and services as well as the show-
casing of departments and product ranges. Carrefour is com-
mitted to promoting new products offered by national,
international and Carrefour brands. For example, in 2013
the Tex range was put on show in French and Romanian
stores, as employees paraded through the store to present
the latest collections. To support new product launches in
Argentina, in certain stores Carrefour has designed exclusive
temporary space to promote suppliers’ products, with a variety
of product promotions and events for customers.
Get the latest news
on the website
www.carrefour.comAT THE RIGHT P ICE