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LOW PRICES
THROUGHOUT THE YEAR
E
very day, Carrefour works to guar-
antee the lowest prices on all of its
products. The policy is based on
offering everyday low prices and
targeted promotions, and develop-
ing short supply lines and loyalty
rewards. For example, in France,
Carrefour continued its “Lowest Price
Guarantee” on 500major brands, committing
to refund twice the difference to customers
who find a lower price nearby. The commit-
ment is extended during major family
events, such as back-to-school season with
300 different school supplies, or the
Christmas season with 200 toys and video
games available for a guaranteed lowest
price. The promise to offer the lowest
prices throughout the year can also be
seen in other countries, with large-scale
operations in Argentina, Spain and Brazil.
Regular targeted promotions also drive
the various departments, such as the
“2
nd
product at half price” in Poland and
China, “gluten-free products for €1” in Spain
and “round prices” in Belgian supermarkets.
Carrefour is also developing innovative
solutions for large families and older people.