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2013 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT
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its consumer services department. A comprehensive and
responsive recall procedure has been implemented so that,
in the event of a problem, all stores are informed and, when
necessary, can remove the products from their shelves as
soon as possible.
Upstream from the stores, Carrefour teams and inde-
pendent bodies perform audits of supplier production
facilities each year. The teams also rely on a network of
scientists who help them anticipate risks. For example,
before new regulations came into effect, Carrefour pro-
hibited the use of bisphenol A in its baby bottles and sales
receipts. In addition, the Group is constantly working to
reformulate recipes to reduce the amount of sugar, salt and
trans fats in its products.
Likewise, before reaching the stores, products must pass
through an extensive sanitary analysis system. In 2013,
Carrefour strengthened its control systems. For example, in
China it created four laboratories to test fresh produce, and
established 45mini-laboratories in its stores. Backed by this
approach, Carrefour received for the third time the “National
Food Safety 7-Star award”, which recognises companies
with the greatest commitment to quality and food safety.
The Group is also committed to providing clear and detailed
information to its customers, developing effective labels that
include nutritional information and product origins.
Carrefour’s commitment to product quality and safety is also
supported by awareness campaigns which promote
the importance of a varied, balanced diet. More than
32,000 Argentinian schoolchildren learned about healthy
nutrition and sports activities as part of the
“Alimentarse y
aprender”
national programme, conducted with the Conin
Foundation.
Offering the right products to
customers also means taking
into account the flavours and
richness of the territory. The
“Terre d’Italia”
range celebrates
Italian gastronomy, with a
selection of more than
400 products. Likewise, the
“Reflets de France”
brand has
become a key reference
for French regional products.
It is currently exported
throughout Europe, and most
recently to China and Taiwan.
To fully express the richness of
French culinary history,
Carrefour works directly with
nearly 220 local producers with
recognised know-how, and who
are committed to a long-term
partnership: 60% of them have
been involved since the brand
was created in 1996. Fingerling
potatoes from Le Touquet,
sauerkraut from Alsace, raclette
from Savoie, brioche from
Vendée, honey from the
Cabrespine monastery…
Today,
“Reflets de France”
includes more than 300 high-
quality regional products.
Since the beginning, the brand
has benefited from the
expertise of Michelin-starred
chef Joël Robuchon, who offers
his perspective and advice
during product tastings
organised eachmonth. He designs
recipes that combine tradition
with modernity – which are
published on a dedicated website,
www.refletsdefrance.fr– to promote the flavours and
aromas of the product range.
In this way, Carrefour puts the
best the land has to offer within
the reach of every budget.
CHOICE OF TALENT
AND QUALITY LOCAL
PRODUCTS
Quality is a
requirement that
guarantees the
lasting trust of
our customers.
At every level
and at every
stage, Carrefour
is committed to
product quality
and safety.
OVERVIEW