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2013 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT
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COMMITMENT
PROFESSIONAL
INTEGRATION
Chinese hypermarkets
provide internships and offer
employment opportunities
to disadvantaged youth, with
training in French bakery and
pastry as part of the
“Shanghai
Young Bakers” programme,
supported by the Carrefour
Foundation.
VOLUNTEERING
In Taiwan, a volunteer
programme enables store
employees to dedicate
themselves to solidarity
programmes that promote
education, health and local
communities.
A similar programme in Brazil,
“Carrefour Volunteer”, enables
each employee to devote
four hours a month to a local
association. In 2013, more
than 1,000 Brazilian employees
worked for 60 different
associations in support of
social and environmental
projects.
PROMOTING
REGIONAL HERITAGE
Carrefour stores in Belgium
offer their customers a range
of regional products from small
family-run companies, farms,
artisans and producers located
within 40 km of each store.
CREATING
SOCIAL EVENTS
In Romania, in partnership
with local associations and
organisations, every weekend
Carrefour hypermarkets set up
fun and educational workshops
for children and their parents.
In Romania
SUPPORT FOR
ASSOCIATIONS
In Argentina, more than
250 solidarity ambassadors
were appointed within stores
to strengthen Carrefour’s
support for local associations.
A call for projects enabled
funding for a variety of projects
related to nutrition, social
inclusion and professional
integration.
In Argentina
In Belgium
SUPPORTING THE
LOCAL ECONOMY
In several regions of Spain,
stores award the “Top SME
prize” to recognise performance
and innovation among its local
product partners. The Tour of
Spain cycling race – La Vuelta –
also provided an opportunity
for Carrefour to promote
regional specialties available
in its stores along the route.
In Spain
LOCAL RECRUITMENT
In France, the opening of a
new store always provides an
opportunity to stimulate local
employment. With an average
of 300 employees in a hypermarket
– of which 90% are recruited locally –
Carrefour uses innovative recruiting
methods through more than
1,000 partnerships with local
employment organisations, such
as
Pôle emploi
and local agencies.
In France
SPONSORSHIP
In India, every store sponsors
a school and provides material
assistance through the “One
store, One school” programme.
In India
In Taiwan
LISTENING
TO CUSTOMERS
In Brazil, the management
team of each store meets with
customer groups twice a month
to discuss ideas, identify areas
for improvement in the stores,
and present actions which have
been implemented. This is
known as the
“Cliente Amigo”
programme.
In Brazil
In China
LOCAL
COMMITMENT
INITIATIVES
AT EVERY
LEVEL