24 / 76
24
The number
of convenience
stores increased
by nearly
630 new outlets
worldwide under
the City, Contact
and Express
banners, among
others.
Fongnan store,
Taiwan
MOMENTUM FOR FRANCHISES
The expansion also stems from the vibrant network
of franchised stores. Long-term partnerships with our
franchisees are contributing to market share gains.
Franchised and integrated stores share the same values and
the same rules of commercial effectiveness. In 2013, they
created a large number of convenience stores, mainly in
Europe, with the development of the Express banner in
Poland (155 new franchised stores), in Spain (81),
in Romania (42), in Italy (21), and in Belgium (23). In France,
Carrefour franchisees relied on the various convenience
store banners, including City and Contact, to open 198 new
stores within the country.
STRONGER PARTNERSHIPS
Carrefour has also stepped up its presence in areas with
high growth potential, such as North Africa, the Middle East,
Eastern Europe and French overseas departments and
territories, through long-term partnerships with significant
local operators. New stores opened their doors in La Réunion
(the third Bernard Hayot group hypermarket), in New
Caledonia (opening of the first Express convenience store in
Nouméa), in Morocco (10 new Carrefour, Market and
Atacadão banners by the Label’Vie group), in Tunisia
(9 new Market and Express stores by the UHD group) and
in Bulgaria and Albania (2 new hypermarkets by the
Marinopoulos group).
In May 2013, the Group also reorganised and strengthened
its exclusive franchise partnership with the Majid Al Futtaim
group, which will develop the Middle East, North Africa and
Central Asia networks. In this way, the Group opened its first
Carrefour hypermarket in Lebanon and 17 other hyper-
markets and supermarkets mainly in Jordan, Georgia and
the United Arab Emirates.
In addition, Carrefour signed a memorandum of under-
standing with the CFAO group to form a joint venture that,
in the coming years, will develop the presence of Carrefour
banners in eight West and Central African countries.
MORE ECONOMICAL
AND SUSTAINABLE SITES
When possible, the Group makes every effort
to build new spaces that incorporate demanding
environmental criteria: eco-design, the use of
sustainable and recyclable materials, low water
and energy consumption, LED lighting, reinforced
insulation and waterproofing, and other features.
In France, for example, the new Mondevillage
retail park in Normandy is remarkable in terms
of biodiversity, and aims to achieve energy
consumption that is 50% below current thermal
standards. Thus, 25% of the site is occupied by
green spaces, including fruit trees, hedgerows,
beehives and birdhouses. A positive global
equation for everyone – an eco-responsible site,
successfully integrating the landscape for
customer enjoyment and resource conservation
(water, energy, etc.) to benefit the Group
and the planet.
Carrefour
express
stores
in Argentina
and Poland
ANALYSIS