CARREFOUR - Annual activity and responsible commitment report 2013

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2013 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT 23
ANALYSIS
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2013 provided an opportunity for Carrefour to continue its
multiformat expansion in all the countries where it operates.
By disposing of certain assets, the Group found room to
manoeuvre, significantly lowering its debt and finding
resources to invest in its stores. The Group also reorganised
some of its partnerships in order to expand the presence of its
banners in new markets. Net of disposals and closings, the
network expanded by 227,000 sq. m during 2013. New
growth opportunities are being studied to develop stores that
are in line with consumer expectations. That’s why the Group
is constantly testing new stores throughout theworld.
MULTIFORMAT DEVELOPMENT
One of the Group’s strengths is its ability to offer its cus-
tomers a variety of formats adapted to their needs, from
hypermarkets for major shopping trips to convenience stores
for day-to-day shopping. In the Group’s various countries,
Carrefour’s teams endeavour to develop this competitive
advantage, through carefully tailored and measured invest-
ment. In this way, 46 new hypermarkets opened, notably in
France, Spain, Romania, along with China, which gained
20 new stores, the goal being to be present in 100 Chinese
cities by 2017. The Group’s expansion is also bolstered by
significant growth in the number of convenience stores,
in line with growing urban populations. Almost 630 new
neighbourhood banners enable customers in Poland,
Argentina and Spain to shop for everyday products. The
Group’s supermarkets have also seen significant growth,
both in Europe and in other markets: 7 new stores in Spain,
10 in Belgium, 4 in Taiwan, 7 in Tunisia, and the first Carrefour
market supermarket in Georgia. Hypercash stores such as
Atacadão, with new retail outlets in Brazil and Morocco,
Carrefour Maxi in Argentina, along with cash & carry stores,
with6newDocks banners in Italy, are continuing their targeted
expansion tomeet their customers’ expectations.
ARGENTINA
Carrefour achieved the milestone
of 500 stores within the country, including
more than 300 Carrefour express
convenience stores.
ROMANIA
Carrefour stepped up the pace of its
multiformat growth in the country, opening
one new hypermarket, 13 new supermarkets
and 42 convenience stores.
CHINA
In 2013, Carrefour opened 20 new
hypermarkets in the country, increasing the
network to 236 stores. The Group is now
present in 75 Chinese cities, and expects to
offer locations in 100 cities within three years.
20
HYPERMARKETS
OPENED IN CHINA
IN 2013
118
NEW
SUPERMARKETS
THROUGHOUT
THE WORLD (2,917 AT
THE END OF 2013)
5,593
CONVENIENCE
STORES
THROUGHOUT
THE WORLD
Key figures