CARREFOUR - 2014 annual activity and responsible commitment report

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FRANCE
Rendez-vous
atMarket
The latest programme
introduced in French
supermarkets invites
customers to different
loyalty rendez-vous .
Carrefour cardholders
receive a 10%discount
in a different department
every day of the week,
in addition to the banner’s
customer loyalty
programme. On Mondays,
–10%on all products
in the Reflets de France
range; on Saturdays,
–10% in the butchery
department.
ITALY
Payback
programme
Carrefour customers
can now take full
advantage of the Payback
programme, which includes
the banners’ leading
partners (including Esso,
Alitalia and American
Express). With the points
theyearnwiththeirpurchases
from the different partners,
customers can choose
items from an extensive
gift catalogue or receive
immediate discounts
at check-out.
SPAIN
FreeVAT!
After introducing cards
for people over 65 and
large families, Carrefour
has launched a card in Spain
for people aged 18-30.
Valid in all stores and
on all e-commerce websites,
this card offers younger
customers a discount equal
to VAT on 4,000 items
of fresh produce, along
with reduced rates on
telephony, travel and petrol.
ARGENTINA
Exclusive benefits
Carrefour cardholders
can benefit fromexclusive
offers eachmonth,
in additional to their
everyday discounts.
For example, they receive
a 15%discount for any
purchasesmade on
Tuesdays, added savings
on certain promotions,
and easy payment.
À la carteadvantages
Carrefour has launched easy-to-use loyalty programmes worldwide,
with exclusive offers and awide range of benefits for customers.
Focus on 2014 initiatives.
Discover or rediscover PASS card
benefits in France:
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