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In every store, Carrefour women andmen strive to offer
awide selection of attractive products, welcome and advise
customers, and provide themwith useful and innovative
services. A daily commitment and the basis of a long-term
customer relationships built on trust.
Customer loyalty is rooted in Carrefour’s
fundamental principles: a wide selection
of top-quality products and services at the
best price; stores and shopping centres
that are welcoming, inviting, comfortable
and modern; practical and well-located
car parks; and a friendly environment.
Amulti-disciplinary team–which includes
department managers, customer service
assistants, check-out assistants and
managers – is on hand to serve our cus-
tomers and highlight the offer. They all
share the satisfaction of a job well done,
take pleasure in their work and enjoy
contact with customers, whether it is a
butcher recommending a cut of meat, a
hygiene and beauty department manager
providing information on a new product
line or a receptionist quickly exchanging
a product.
Loyalty is established at every moment
of the relationship, and is renewed every
day. This is why our teams are involved
at all levels of customer relations. For
example, new services have been added
at the check-out (such as single lines and
self-scanning) tominimise waiting times.
At the same time, the Group is investing
in professional training and development
for its check-out assistants, who are
everyday ambassadors to thousands of
customers. In Romania for example,
Carrefour launched a major multimedia
campaign (TV, press and digital) to
highlight their work and their crucial role
in customer relations. Loyalty at Carrefour
is more than a programme; it’s the spirit
that drives our teams, every day and in
every store.
In Argentina,
as in other
Group countries,
store teams
“join forces for
the customer”.
Earning
customer loyalty
eachday
WELCOME ADVISE BUILD LOYALTY
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