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49
2014 Registration Document
Social responsibility
2
Action plans
2014
2013
2012
% vs. 12
Quantity of paper purchased for commercial publications
(in kg/m
2
of sales area)
16.0
16.0
18.3
(12.5)%
Like-for-like BUs (scope: 100% of 2014 consolidated sales, excl. VAT).
In future years, Carrefour hopes to further improve the environmental
quality of its office paper. As of 1 January 2014, 100% of the office
paper purchased in France is FSC-certified. This approach is gradually
being extended to the other countries.
KEY FIGURE
99.3
% of paper in Carrefour catalogues is certified
and/or recycled
2.2.4
The action plan to support Carrefour’s suppliers
Due to the nature of its activities, Carrefour has close ties to its customers,
suppliers, teams, communities and investors, and is more broadly linked to
stakeholders which include universities, other players in the sector, trade
federations, governments and public services. Convinced that isolated
actions taken by companies, individuals or countries will not effectively
address future societal challenges, the Group involves its stakeholders
in its strategy to ensure optimal leverage and meet together numerous
CSR stakes. To accomplish this, Carrefour teams that have contact with
stakeholders are responsible for driving change and lending support to
partners within the Group’s sphere of influence.
2.2.4.1
Supporting our suppliers
Relationships with suppliers are key factors when creating a collective
momentum to incorporate CSR. These relationships are contractually
based, but are also built on cordial and constructive professional dialogue.
The Carrefour group deploys a three-fold approach in order to:
■
strengthen its partnerships with suppliers;
■
help its suppliers achieve growth;
■
contribute to the improvement of working conditions in countries that
require special vigilance.
◗
Strengthening partnerships with suppliers
◗
With SMEs: the SME plan
With the 2014 launch of its SME plan, Carrefour has broadened the
scope of its efforts to improve cooperation with SMEs across all food
and non-food consumer goods sectors. The Group’s primary goal is to
develop ties with SMEs by adapting and simplifying procedures and
relationships.
The plan includes:
■
simplified listing, with an accelerated listing process (within 10 days,
instead of two months through the platform) for SMEs which deliver
directly to stores, especially local businesses;
■
reorganisation of contacts between Carrefour’s teams and SMEs:
each SME will be assigned an administrative contact and a supply
chain contact;
■
strengthening relationships with SMEs through a variety of
presentations by the Group, at meetings and during working groups.
These presentations will mainly cover procedures to make relationships
between Carrefour and SMEs smoother, share the Group’s vision with
its suppliers, and encourage innovation. In France, during 2013, the
French Federation of Enterprises and Entrepreneurs (Fédération des
entreprises et entrepreneurs de France - FEEF) and the Federation
of Retail and Distribution Companies (Fédération du commerce et de la
distribution - FCD), of which Carrefour is an active member, established
a guide for best practices in commercial relationships. The Group
organises and takes part in numerous fairs to expand its range of local
products (12 regional fairs during 2014), and to encourage innovation.
Thus, in September 2014, Carrefour organised the Salon national
des PME et de l’Innovation (National SME and Innovation Fair) which
mobilised 350 SMEs and 600 Carrefour employees, followed by the
first edition of the SME Innovation Awards (28 November 2014). The
awards brought together 150 candidates for 13 Awards, five of which
focused on CSR issues. The fairs also provided an opportunity to
strengthen ties between Carrefour’s teams and suppliers.
◗
With food suppliers: Sustainable Relations Charter
In France, the Carrefour group is among the mass retailers which have
signed common principles on responsible inter-company relationships.
These principles have led to a certification under the Responsible Supplier
Relations label for the agri-food sector. The label recognises French
companies which have demonstrated sustainable and balanced relations
with their suppliers. The certification associated with this label specifically
concerns the following points:
■
respect for the interests of suppliers and subcontractors: fair financial
treatment of suppliers, promoting sustainable and balanced relations,
equal treatment of suppliers and subcontractors and preventing
corruption;