Diversity at
theheart of
Carrefour’s
socialmodel
Carrefour actively promotes
diversity and equal opportunity
in every country, through a variety
of initiatives such as company-
wide agreements, partnerships
with associations and public
authorities, recruitment, training
and career advancement
programmes.
Employment and equal
opportunity
Young peoplewithout qualifications, older
workers and people fromdisadvantaged
areas… Carrefour promotes local
employment and serves as a professional
and social ladder by helping to hire and
train those excluded from the workplace.
Among the actions taken in 2014:
roll-out of the
Jovenes con futuro
(1)
and
Yo trabajo
(2)
programmes in Argentina to
promote employment of unqualified
young people and those over the age of
40who areexcluded fromtheworkplace;
recruitmentof5,000youngpeopleunder
apprenticeship and professionalisation
contracts inFrance;
extension of the
Conexão Varejo
(3)
programme in Brazil to train and support
employment of people from disadvan-
taged areas.
(1) Youth with a future.
(2) I work.
(3) Retail connection.
Gender equality
Carrefour’sWomen Leaders programme
has promoted gender equality at all levels
since 2011 (recruitment, advancement,
remuneration). It has been expanded
each year withmany initiatives carried out
in all countries. Specifically in 2014:
signing of a partnership agreement
with the UN’s FrenchWomen’s committee
to promote the Women Empowerment
Principles, of which Carrefour was the first
signatoryintheretailanddistributionsector;
obtention of the AFNOR Professional
Equality label by Carrefour
market
, reco-
gnising the banner’s policy in France to
promote diversity and equality;
development of amentoringprogramme
inArgentina, France and Italywhich offers
female employees personalised support
to further their career development.
Access to employment
for the disabled
Carrefour constantly works to integrate
a growing number of people with disabi-
lities into theworkplace. Its policy centres
on threepriorities: recruitment/integration,
training and retention. At the end of
2014, Carrefour employed more than
11,200peoplewith disabilities, an increase
of 21.3% over 4 years. Among other ini-
tiatives in 2014:
hypermarkets signed the 6
th
Mission
Handicap
agreement, whichcovers career
development opportunities, work/study
arrangements and long-termemployment
for disabledpeople inFrance;
continuationofthe
Eupraticoainclusão
(1)
programme, through which 287 people
with disabilities were recruited in Brazil
during2014.
(1) I practice inclusion.
Fight against discrimination
Ineverycountrywhereitoperates,Carrefour
works tobanish all forms of discrimination,
through training, internal awareness cam-
paigns, action plans to tackle local issues,
and partnerships with associations and
NGOs. The policy also includes:
development of anawarenesscampaign
in Poland, in partnership with theMinistry
of Labour;
involvement of French teams in nearly
150 employment and diversity forums;
diversity training for employees at the
Group’s head office;
extension of the
A diversidade é nossa
cara
(1)
awareness campaign that involves
thework of in-store ambassadors/repre-
sentatives and provides training sessions
to Brazilian employees.
(1) We are the face of diversity.
81
2014 annual activity and responsible commitment report –




