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Product quality and safety are integral requirements at every stage
of a product’s lifecycle, fromdesign to its arrival in stores.
Throughout theworld, Carrefour teams guarantee the highest level
of quality, freshness and safety for its customers. Analysis.
Qualityandsafety
aquestionof
requirements
1
,
508
SOCIAL AUDITS IN 2014
INCLUDING 46.6% FOLLOW-UP
AUDITS
Quality expertise is everywhere, in every
business, and lies at the heart of each
employee’s concerns. Upstream, Group
buyers work up with quality managers to
select, list and support suppliers, based
on strict specifications on compliance,
health, safety and quality. Consumer
expectations anddemands, as expressed
during panels, taste tests and user tests
are also documented.
Downstream, stores performdaily checks
on the quality of their merchandise and
are subject to rigorous reporting proce-
dures, analyses and audits. Across the
logistics chain, from supplier to store,
Carrefour has implemented comprehen-
sive quality controls, adapted to every
product family and range. For example,
for fresh produce, logistics teams check
the cold chain at every level: upstream
transport, delivery to the warehouse,
storage, order preparation and shipping.
Results are recorded ina singledatabase,
allowing careful qualitymanagement and
ensuring continued improvement. All of
theseactionsarepart of acomprehensive,
sustainable and pioneering strategy in a
number of areas. They follow theexample
of own-brand products, which meet high
standards with respect to balanced nutri-
tion, the ban on GMOs, risky product ori-
gins, reduction or elimination of flavour
enhancers, reduction of certain artificial
additives, prohibitions on ionisation and
hydrogenation, and the elimination of
phthalates inpackaging. Customer health
and satisfaction are the sole objective.
WITHSUPPLIERS
Prior to listing, Carrefour submits
each new supplier to a full
assessment to check its
compliancewith quality, health
and safety standards (IFS, BRC)
as well as Carrefour’s specific
requirements, which vary according
to the product range (such as
Carrefour Quality Lines, Carrefour
Bio, Reflets de France, etc.).
The requirements are the subject
of detailed specifications
that incorporate all aspects
of quality, including origin of raw
materials, recipes, production
processes and procedures,
and product characteristics.
In countries classified as “sensitive”,
Carrefour conducts social audits
of its suppliers to ensure
respect for human rights and
labour rights. Following its listing,
the supplier is regularly audited
and its products are checked
in accordancewith an annual plan.
TRACK GUARANTEE PROTECT
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