CARREFOUR - 2014 annual activity and responsible commitment report

6:45am

– The auctioneer is ready to start

the sale. With 30 years’ experience,

Gilbert Vanderlinden confidently exa-

mines the consignments of fish laid on

beds of crushed ice. Herewe go! The bids

roll across an electronic board. Battling

with a dozen wholesale fishmongers,

Gilbert Vanderlinden successfully bids

on a large consignment of flounder. “Out-

standing quality. You can’t miss out on

one like that”.

7:30 am-2:00 pm

– Once purchased at

auction, the fish are packed on ice, then

loaded onto refrigerated trucks and

driven to a central warehouse. Upon

arrival, their quality is checked yet again

prior to transport to the stores.

8:00 am

– The fish reach the Carrefour

store stalls. Served fresh. “We buy

as many fish in Belgium as possible, for

the shortest possible supply chain.

It’s essential for such a delicate product,”

concludes Gilbert Vanderlinden.

5:00am-6:45am

10:00pm-4:00am

7:30am-2:00pm

8:00am

260

TONNES

OF FISH PURCHASED IN 2014

BY GILBERT VANDERLINDEN

AND HIS TEAM

2014 annual activity and responsible commitment report –