CARREFOUR - 2014 annual activity and responsible commitment report

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Watch the video on
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NEW
PRODUCT
LINESFOR
2014
Argentina
Revival of Carrefour
Quality Lines
under the name
Huella natural
(natural footprint)
for a number of
tomato varietals:
beef, red cherry,
yellow cherry, cocktail
vine, plum, etc.
China
Launch of the
Carrefour Quality
Line for the
Guanxi Honey
pomelo, which has
been a resounding
success among
consumers.
Arborists are trained,
audited and listed
basedonspecifications
that ensure full
traceability, strict
usage and control
of pesticides,
use of environmental
indicators and
harvesting at maturity.
Taiwan
Launch of a Carrefour
Quality Line for
Ji-Fong grapes,
grown by a farming
cooperative that
uses outstanding
agro-ecology
practices.
Poland
Rejuvenation of
Carrefour Quality
Lines under the name
Jako ść z Natury
Carrefour (quality
from nature) and
expansion of the
offering with new
product lines:
traditional Osełka
butter and free-range
chicken. All Jakość z
Natury Carrefour
products are sourced
from small local
producers who
practice sustainable
farming.
Belgium
Launch of 6 new
traditional product
lines: Herve cheese,
abbey cheeses,
traditional pork,
braised ham, Blauwe
van Vlaanderen
meats, Zeeland
mussels.
EXAMPLE OF
CERTIFIED-ORIGIN
RAW HONEY
Bastien Bizon
Beekeeper in Poicia Rossa
(southern Corsica)
“Wepracticea form
of transhumant,
pastoral beekeeping.
Weonly
work innaturally
floweringwildareas
that arepesticide-free.
Tobeginwith, Carrefour
sells three
of our six varieties of
Corsicanhoney: Maquis
de Printemps,
Châtaigneraie and
Miellats duMaquis.
After they areharvested,
eachof these varieties
is submitted for both
physico-chemical
analyses (pollen, water
content, sugar, etc.)
andsensory analysis,
all conducted
byFrance’sNational
Institute for the
DesignationofQuality
andOrigins (INAO).
By supporting the
beekeeping sector
through this
partnership, Carrefour
also supports
biodiversity, which is
threatened
bybeemortality and
thedrop inpollination.”
TheCarrefour Quality Line of Corsican honey AOP,
launched in 2014, is fully incorporated into the
support plan for French beekeeping, and is
consistent with theGroup’s approach to protecting
biodiversity. Carrefour’s commitment helps Corsi-
can beekeepers gain access to newmarkets, make
investments to continue their professional deve-
lopment and breed more bees. It also helps them
to protect the quality of the environment – a critical
factor in the health of their bees and the quality of
their honey.
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