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Such freedom is essential when baking
made-to-order cakes for customers at
Carrefour stores. The Éclair pastry shop
uses high-quality local and/or typically
BelgianproductssuchasflourfromBruges,
Tirlemont sugar, eggs from Antwerp and
crème fraîche
fromBrabant.
Products that suit the taste
of Belgian customers
As a standard bearer of the flavours and
colours of Belgian pastries, Éclair has
developed a number of traditional recipes,
including
Malmedy baisers
and Jonagold
cakes, which have become national best-
sellers. The list of home-made pastries
includes more than 80 exclusive and
traditional recipes – regularly enhanced
by new products – with nearly 300 pro-
ducts created specifically for holidays
(Halloween, Christmas, Carnival and
Valentine’s Day), not tomention themany
adaptations developed at the stores’
requests, based on customer purchases
and expectations.
“We prepare smaller
nougatinetartsforourMarketsupermarkets,
since there are fewer family customers
among their customers than at the hyper-
markets,” remarksChristianBouhon.
Commitments toquality
Each week, the quality and freshness of
products are checked. They must meet
standards that exceed the requirements
of Belgian and EU legislation. “Checks
are carried out at our suppliers, in the
workshop and in stores. At the first sign of
imperfection, everything is stopped or
recalled from sale.” Éclair tolerates no
discrepancieswhen it comes to customer
satisfaction and the love of good food.
120
EMPLOYEES
2 tonnes
OF STRAWBERRIES ARE CUT
BY HAND EVERY DAY IN SEASON
1982
CREATION OF THE ÉCLAIR
PASTRY SHOP
6 million
ÉCLAIRS PRODUCED IN 2014
25
,
000
PASTRIES
PREPARED EACH DAY
75
2014 annual activity and responsible commitment report –