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36 2014 Registration Document
Social responsibility
2
Action plans
In 2014, four entities earned certification: Carrefour Hypermarkets France,
Carrefour Market France, Carrefour Argentina, and Carrefour Romania.
The Group was rewarded for its global approach and also received
the certification in November 2014. The certification is renewed every
two years.
The Group’s ambition is that all Carrefour countries should be eligible
for certification within the next few years.
◗
Raising managers’ awareness of fighting
discrimination and managing diversity
in all entities
Diversity lies at the heart of the Group’s social model. Carrefour fights
discrimination primarily by running dedicated training courses and raising
awareness amongst managers. Every year, Carrefour’s entities develop
initiatives adapted to their local context.
Carrefour Brazil, for example, has created a Diversity Committee, whose
role is to ensure the implementation of the Diversity Programme, the
Code of Professional Conduct and compliance with regulations. It puts
forward and supports action plans, tracks indicators of the Group’s
employees in Brazil and monitors competition. In 2013 and then in 2014,
following the decisions of the Diversity Committee, the Diversity policy
was circulated to all managers in Brazil. They received an awareness
manual called “We value diversity” to help its immediate implementation.
A manual was also circulated to store directors and 2,800 managers
received them. 142 senior managers were also trained in diversity as
part of leadership training plans.
In France, the hypermarkets have continued to run training courses in
non-discrimination during recruitment. These are aimed at store directors,
section managers and managers.
◗
Support for those who have difficulty finding work
In 2014, Carrefour focused on actions in support of employment for
young people, older people, and people with disabilities.
The table below shows that 21% of the Group’s workforce are under
age 25, while 11% are over age 50.
WORKFORCE BY AGE GROUP
2014
> Age 65
0.1%
Age 65
≥
age > 60
0.6%
Age 60
≥
age > 55
3.6%
Age 55
≥
age > 50
6.8%
Age 50
≥
age > 45
10.3%
age 45
≥
age > 40
13.8%
Age 40
≥
age > 35
14.2%
Age 35
≥
age > 30
15.1%
Age 30
≥
age > 25
15.1%
Age 25
≥
age
≥
18
18.9%
< Age 18
1.7%
◗
Actions in support of employment for young people
The Carrefour group is committed to contributing to the local development
of the communities in which it operates and has always focused on
recruiting local young people through work-based learning schemes
and/or by providing mentoring for new recruits.
In France, Carrefour maintained its commitment to youth employment in
2014 in partnership with government authorities through actions including:
■
the Jeunes et Entreprises (Young people and companies) initiative
launched by AFEP in 2013. Carrefour became a partner to the
“engagement des jeunes” website and posts its job openings online;
■
the Entreprises et Quartiers (Companies and neighbourhoods) Charter
signed with the French Ministry responsible for Urban Affairs, which
sets forth the general principles of Carrefour’s efforts to promote jobs
in difficult areas;
■
the future jobs convention, signed with the Ministry, representing the
Group’s commitment to hire 1,000
“non qualifiés”
young people under
full-time, permanent contracts (300 hires in 2013, 700 in 2014).
A work/study day was held for the second year in 2014, with 8,500 CVs
received. In 2014, Carrefour recruited some 5,000 work/study employees
and 500 student interns. Carrefour Market implemented Butchery
Recruitment Days to recruit professionals and young people for training.
Carrefour is also pursuing its partnership with an association called
“Talent in our neighbourhood”. More than 400 young people have been
sponsored since this partnership began and 180 have found employment.
Other countries have also taken part in important programmes to help
young people integrate society and the workplace. Brazil’s Conexão
programme, for example, is designed to improve employability of young
people experiencing economic and social exclusion by giving them access
to a first job. To date, 1,948 people have been trained and 874 hired,
including 484 by Carrefour.
In China, Carrefour is forming partnerships with business schools and
universities to hold recruiting sessions and facilitate student access
to internships or teaching projects within the Company. A scholarship
programme funded by Carrefour also provides deserving students with
access to a higher level of education.