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omeet its customers’ expectations,
Carrefour develops different store
formats tailored to local conditions:
hypermarkets, supermarkets,
convenience stores, cash & carry
stores, and hypercash stores. With
more than 10,100 stores world-
wide, this approach allows the Group to offer
a broad range of complementary solutions,
from major shopping trips at a hypermarket
to daily shopping at a neighbourhood store,
and even supplies at wholesale prices for
professional customers.
This way, regardless of their habits, age,
or lifestyle (urban, suburban or rural), most
customers have access to a wide variety of
stores and choices near their home or work.
The complementary relationship between
these different store formats is strengthened
further by innovative services.
From their mobile phone or tablet, customers
can have access to e-commerce and
m-commerce solutions, and delivery and
drive
pick-up services. Thanks to this multi-
format, multichannel model, customers can
choose from a full range of options that
meet different needs, with larger or smaller
selections and specific services. Theapproach
is even more effective because it leaves the
store teams room to adjust their offer locally
to meet the specific needs expressed by
their customers.
Carrefour relies on solid, balanced funda-
mentals to build loyalty among a broad cus-
tomer base, and is continuing to grow in
each of its formats. For the Group, the multi-
format andmultichannel model is a guarantee
of balance and performance over the long
term.
PANORAMA
Convenience
stores
C
onvenience stores offer a selection of essential products that reflect their
customers’ habits and needs, at fair prices, and extensive store hours.
Customers can do their daily shopping at these convenient, nearby stores
while enjoying a pleasant, modern ambiance. They also find products and
solutions that meet their needs, from budget meals to everyday essentials,
express check-out lines to save time, and home delivery services. The Group’s
various banners (Express, City, Contact, Montagne, 8 à Huit, etc.) range in size from
200 sq. m to 900 sq. m, as befits their purpose, driving the ambition of becoming
the standard for local convenience stores.
Cash & carry
and hypercash stores
C
ash & carry stores offer professional restaurant and shop owners a broad
selection of food and non-food products at wholesale prices, along with a
package of customised services: opening hours tailored to the food industry,
delivery options, loyalty programmes, etc. In France, for example, Promocash
is the leading franchised cash & carry network with 138 retail outlets.
In some markets, the Group is also developing hypercash stores open both
to professionals and individual customers. Products are displayed on pallets
in large quantities and sold at wholesale prices. The Atacadão banner,
for example, is continuing to expand in Brazil, with 98 stores at the end of 2013,
as are Carrefour Maxi in Argentina and GrossIper in Italy.
2013 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT
5,593
CONVENIENCE
STORES
174
CASH &
CARRY
STORES