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ANIMATIONS
In France, Carrefour’s
50
th
anniversary was
celebrated with more than
1,000 in-store events
initiated by employees, and
often involving customers,
including flash mobs,
choreographed dances,
and songs. Those present
enjoyed tastings of products
from local suppliers as well
as dishes prepared by
professional cheesemongers,
butchers, fishmongers,
pastry chefs, and more.
The festivities were an
excellent showcase for
the many talents and regions
that make the difference
on the shelves.
OPEN MIC
What would you do if
you were Carrefour?
For its 50
th
anniversary,
the banner invited Internet
users to imagine the
Carrefour hypermarket
of the future. The initiative
generated a great deal
of buzz on social networks
and produced many
proposals that are currently
being considered, such
as creating a department
for vegetarian products
and opening in-store
childcare centres. Clearly,
our customers have talent!
And listening to them
is the way that Carrefour
improves every day.
FRIENDLY
ATMOSPHERE
On October 16, 2013 at
5:00 pm, every Carrefour
hypermarket invited its
customers to join in blowing
out 50 candles and sharing
a slice of birthday cake.
In France, this festive event
was an opportunity to
show off the talents of our
in-house pastry chefs and
let customers mingle over
drinks with their store teams.
It was just one of hundreds
of neighbourhood events
organised by the stores
in many countries.
LOW PRICES
Celebrating the
50
th
anniversary of
the hypermarket is also
a time to thank customers.
Hypermarkets in France
did so throughout October
by offering discounts
of up to 70% on some
one hundred national
brand products. The teams
also offered a series of
surprises, games, contests,
and special gifts, including
zero-G flights in France,
VIP tickets to pop concerts
in Romania, and trips
to Paris for Taiwanese
customers.