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the expansion of the
monavislerendgratuit.complatform
in France. It lets consumers enjoy free products by giving
their opinion on them. Through this platform, more than
10millionconsumer reviewshavealreadybeengathered from
morethan500,000testingmembers.
Inevery country, Carrefour alsooffersmobile applicationswith
multiple uses. The new
Mi Carrefour
application launched in
Spain offers the assurance of accessing sales receipts, making
a shopping list via a voice systemand consulting the loyalty-account balance in real time. The new version of the
Carrefour
&moi
application in France allows customers to take advan-
tage of the latest coupons and save money with discount
e-coupons, a system that is also offered to its app users in
Taiwan.
Carrefour also cultivates this ongoing relationship with
attractive loyalty programmes. In Italy, theGroup is associated
with Payback, amulti-business programme that allowsmore
than 4.1million customers to take advantage of an extensive
We can share
on social networks!
In every country, Carrefour has
strengthened its presence
on social networks and extended
its availability to customers:
information on the various
banners, product reviews,
promotional contests, humorous or
instructional videos, recruitment,
and so on. This helps to develop
closer customer relationships and
to ensure the best service levels.
>
In Taiwan, Carrefour has
organised several campaigns on
YouTube® and Facebook®, whose
pages have receivedmore than
710,000 “likes”.
>
In Italy, Carrefour made a buzz
in 2015 withmore than 20million
views of videosmade with such
bigmedia names as FrankMatano,
Game Therapy and Francesco
Facchinetti.
>
In France, with nearly 2.5million
fans on social networks, Carrefour
encourages Internet users to join
the conversation on Facebook®,
Twitter®, Instagram®, Google+®
and YouTube®.
catalogue of multi-partner gifts. In France, the new
Mon Club
PASS
programme lets customers gain access to advice and
special discounts according to their previously defined areas
of interest: food and wine, family and leisure time, and high-
techandculture.
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