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Shopping in themetro
It’s the experience that Carrefour
offered in 2015 in Italy and in
China. Set up in the passages
of theMilanmetro, a temporary,
200-metre-long virtual wall made
it possible to order more than
1,000 products. Depending upon
the timing of the order, customers
can pick up their purchases as
early as amere hour after they’ve
selected them. The thousands
of daily users on lines 2, 7 and 10
of the Shanghai metro also had
the chance to take advantage
of using some 20 digital walls
and a virtual wine cellar to browse
andbuy fromtheWineFair
selection. Using their phones,
they were able purchase products
and have themdelivered to
their homes.
Pre reserving products
In France, Carrefour set up
an online pre reservation
service that lets wine lovers
take advantage of the complete
Wine Fair offer with the same
prices and discounts found
in stores by going to
jereservemafoireauxvins.fr.63