Fondation Carrefour - 2015 annual report

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Calls for projects
In the various countries in which the Group is
present, several calls for projects have been
held to identify and support local projects
encouraging food solidarity and combating
social and economic inequality. The winners
are those projects that receive themost votes.
ARGENTINA – In 2015, the Fundación
Carrefour Argentina set up a website and infor-
med clients about a call for food-related pro-
ject proposals for the most poor. Once all the
proposals were in, a panel of experts made
a selection and visitors to the website were
asked to vote for their preferred projects. 117
project proposals were received andmore than
55,000 “shares” on social media resulted in
the decision to support six winning projects,
with a total award of €200,000.
BRAZIL – The Instituto Carrefour is a philan-
thropic structure inaugurated by the company
in 2015, with the mission of encouraging
diversity and promoting economic and social
inclusion. Following an initial call for project
proposals, entrepreneurship was put forward
as a motor for social mobility. The winning
non-profit associations received a total of
€100,000 from the Carrefour Foundation,
including Combate Social and its Mulheres
de Mão Cheia programme to train and assist
women in setting up their own micro-enter-
prise in the food sector, and the Agency for
Local Economic Development (ADEL), which
enables young people aged 16-25 years living
in rural areas to receive training in business
management, accounting and commercial
livestock farmmanagement.
Other projects
supported
Created in 2014 on the initiative
of a young French entrepreneur,
www.goodeed.comencourages
and facilitates donations from the
general public to non-profit
associations. Website visitors are
simply asked to visualise a brief
advert; the income generated is
paid over to an NGO or recognised
organisation, such as theWorld
Food Programme.
The idea has already attracted
80,000members and generated
1.5million donations (including
200,000 food-aidmeals).
As well as support for Goodeed
as advertiser, was one of
the winning enterprises in the
100 jours pour entreprendre
(100 days for entrepreneurship)
initiative sponsored by the
Carrefour Foundation.
Those living in poverty are at
greater risk of food-related
pathologies, such as malnutrition,
obesity and diabetes, etc.
With the goal of improving
the eating habits of those from
disadvantaged communities
or in social difficulty, the French
National Nutrition and Health
Programme launched a call for
project proposals to identify
innovative initiatives in this area.
Among the 104 proposals
received, 7 were awarded
a prize funded with the support
of the Carrefour Foundation.
55,000
social media
“shares” of projects
in Argentina
Formoreinformation,see
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