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Social, societal and environmental responsibility
5.1 Danone social, societal and environmental approach
DANONE
REGISTRATION DOCUMENT 2015
170
This section describes Danone's policy and accomplishments in the area of social, societal and environmental responsibility. It is organized as follows:
•
description of Danone's approach to social, societal and environmental responsibility;
•
information concerning Danone's social, societal and environmental performance in compliance with the provisions of Article 225 of law
No. 2010-788 of July 12, 2010 (“Grenelle II”) and its implementing decree;
•
other information related to Danone's social, societal and environmental responsibility: Funds sponsored by Danone.
More extensive information concerning Danone's strategy and performance with regard to Sustainable Development can be found in Danone's
Sustainable Development Report published annually. Practices and quantitative results are described there, based in particular on the Global
Reporting Initiative (GRI) indicators.
In general, the amounts presented are rounded to the nearest unit. As a result, the sum of the rounded amounts may vary slightly from the reported
total. Moreover, ratios and differences are calculated on the basis of the underlying amounts, not of the rounded figures.
5.1 DANONE SOCIAL, SOCIETAL AND ENVIRONMENTAL APPROACH
General policy
As a direct result of Danone's dual economic and social project,
Corporate Social Responsibility (CSR) is deeply anchored in Danone's
business activity.
In 1972, Antoine RIBOUD noted that “corporate responsibility does
not stop at the factory gate or the office door.” This vision led to the
dual economic and social project that forms the basis for Danone's
development and organizational model.
In 2006, Danone redefined its mission: “bringing health through food
to as many people as possible.” This mission requires that Danone
takes concrete steps with regard to today'smajor societal challenges:
•
the challenges related to products and consumers with the
launch of safe, healthy products, efforts to promote a healthy
lifestyle and nutritional education;
•
environmental challenges, because for Danone, healthy food
starts with a healthy natural environment;
•
social challenges, including employment, enhancement of em-
ployability and occupational skills, employee commitment, social
dialogue and awareness of the specific characteristics of the
regions in which Danone operates and their social cohesion.
To continue to meet these challenges and grow in accordance with
its mission, Danone decided to focus on three key strategic areas:
•
alimentation: encourage healthier eating behaviors;
•
strategic resources: strengthen Danone's ability to protect and
optimize our essential resources (milk, water and plastic) and
secure our license to operate in a cycle-oriented way;
•
people and the organization: the goal is to tap into the full range of
talent at Danone to give our corporate architecture more solidity
and more relevance for today's world.
Danone's CSR policy in detail
Danone's CSR approach is characterized by the depth of its integra-
tion into the businesses and by the constant effort to create value
for shareholders and for all stakeholders.
To achieve this, Danone has integrated its CSR approach into its
main processes and business activities across the various stages
of the value chain, and particularly into the following processes:
•
production, in particular through the direct participation of the
industrial functions in achieving targets related to safety and
reduced water and energy consumption;
•
purchasing, based on a policy of responsible procurement;
•
human resources, through diversity, social dialogue and individual
employee development;
•
marketing, research and development and sales, by developing
synergies between CSR and these functions.
Danone has, in particular, created an organization and specific
governance, including:
Social Responsibility Committee
Formed from the Board of Directors, it examines, in particular,
non-financial information and ratings, as well as social policy and
investments related to social aspects implemented by Danone (see
section 6.1
Governance bodies
related to the
Social Responsibility
Committee
).
Health governance
Health governance includes the principles, mechanisms and eval-
uation methods that allow Danone to meet its commitments as
defined in 2009 in the Food Nutrition Health Charter (see section
Food Nutrition Health Charter
hereafter).
CSR goals set by Danone
CSR goals are requested by General Management at the level of
Danone and its consolidated subsidiaries and may be defined over
the medium term, such as the carbon footprint reduction goal, staff
safety, etc. In addition, the achievement of certain goals determines
a portion of its employees' variable compensation.