Carrefour - 2017 Annual Report

C A R R E F O U R — 4 1 At the same time, Spanish customers are enjoying the benefits of the carrefour.es portal, which provides access to a range of 20,000 food products and more than 400,000 non-food items. Innovative and adapted services Carrefour innovates ceaselessly to adapt its service offering to new consumer habits by providing them with the best in terms of speed, accessibility, practicality and quality of service and by deploying a range of unique services. In France, from 2018, Carrefour will extend its express one-hour delivery to 10 new cities and roll out home delivery by appointment in 26 cities. The partnership signed with Stuart, the La Poste subsidiary specialising in urgent urban deliveries, will support this roll-out. In the other countries where it operates, the Group has multiplied initiatives to adapt to specific local situations. In Romania, for example, Carrefour has forged a partnership with home delivery app Bringo ® , while Spanish, Taiwanese and Chinese customers can now enjoy new one- or two-hour delivery services. Carrefour also plans to strengthen its click & collect solutions, with parcel collection services available in more than 50% of its French stores by 2019. On the strength of its territorial network, Carrefour is also reinforcing its omni-channel strategy by developing its Drive services. The Group plans to increase the density of its network by opening 170 new units in France and 70 in Belgium in 2018. The expansion of Drive will mainly rely on the geographical presence of the supermarkets and the progressive development of a new pedestrian Drive service, now operational in Lyon, Paris and Saint-Étienne. A more extensive offering As well as overhauling its websites and streamlining its delivery modes, Carrefour is expanding its offering to satisfy ever-growing numbers of customers and achieve its target of €5 billion in food e-commerce sales by 2022. In all countries, the Group is rolling out more initiatives with, for example in 2017, the addition of 27% more food items to drive.be . In order to expand, Carrefour also draws on the expertise of external partners, for example through its acquisition of a majority interest in French start-up Quitoque. Another example is specialist website Greenweez, France’s leading online organic retailer, which has launched the first fully digital offering of fruit and vegetables and fresh products. This range of 550 products supplements the 20,000 national and specialist brands that can be delivered to customers on a next-day basis. At the same time, the non-food e-commerce offering will be clarified and strengthened. Everywhere the Group operates, the aim is to provide a quality, general offering at the best prices on a single site, such as carrefour.fr in France, to develop synergies with the physical store network and to continue to develop marketplaces and specialist websites, such as rueducommerce.fr, topachat.com and croquetteland.com. As in the case of food, the offering is being enriched substantially and qualitatively through external partnerships, such as the link-up with showroomprivé.com , the number two online private sales player in Europe, which offers a daily selection of 2,000 brands on its mobile apps and website, in France and in eight other European countries. Online services Digital is now rooted in customers’ daily lives and is a major area of development for Carrefour in terms of both products and services, with the digital transformation of the activities of Carrefour Banque, Assurances, Voyages, Location, etc. The aim is to offer a global, omni- channel Carrefour universe in which every customer can move around easily and enjoy the benefits of the best quality, prices and service. … Quitoque: seasonal meal kits for easy home cooking Quitoque, a French foodtech pioneer and leading provider of homedelivered meal kits, offers, via a subscription service, a variety of balanced recipes for home preparation using local, organic and seasonal products. To find out more: www.quitoque.fr