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Organic for everyone
In 1992, Carrefour ushered in the era of organic
products in the retail sector with its
Boule Bio
(organic loaf) in the bakery department. Today,
demand continues to grow. Tomake organic
products accessible to everyone, Carrefour
is pursuing the expansion of its ranges in all
countries. In France, nearly 1,800 Carrefour
products sit alongside national brands offered
at the best prices. At the same time, the first
Carrefour Bio stores have opened in Paris,
a complete range of organic products offering
prices that are always great value.
Vegetarian and indulgent
In 2015, Carrefour broke new ground and became
the first French retailer to introduce an own-brand
vegetarian range. The Carrefour Veggie range
is the result of customers’ demands expressed
via the
“Si j’étais Carrefour”
(If I was Carrefour)
digital platform. Developed in collaboration
with the Vegetarian Association of France, the
range is fully vegetarian while also adhering to
strict taste requirements. It comprises some
15 products designed to appeal to “flexitarians”
as well as vegetarians; 13 of the products are also
vegan. With Veggie, Carrefour is complementing
an already highly-varied offering of vegetarian
products, such as the Chef Italia range of frozen
ready-meals available in Italian stores.
The world on a fork
Throughout the seasons, stores offer customers
themed counters and events, in addition to
fresh-product stands tailored to local expectations,
offering sushi, tapas bars, dimsum, andmore.
In 2015, Carrefour Taiwan, for example, organised
an international fair to promote Japanese,
Korean and European cuisines and products,
with special events and promotions.
Health and wellbeing
In Brazil, Carrefour offers the
Viver
range, products made according to
nutritionally-sound, nourishing reci-
pes aimed at those seeking a more
natural lifestyle with rich flavours and
superior health benefits. This range
is growing each year with the addition
of new products, and can be broken
down by the various requirements:
light, sugar-free, GMO-free, organic,
special diet, and enriched products.
In Poland, in the context of its “For the
love of health” initiative, Carrefour
launched a vast programme focused
on raising the awareness of children,
teenagersandtheelderlyabouthealthy
eating. In cooperationwith the Faculty
of Human Nutrition and Consumer
Sciences in Warsaw, this programme
involved organising workshops to
teach people how to design balanced
meals without waste and in line with
theirincome,andtodecodenutritional
informationlabelstohelpthemchoose
products that are both healthier and
more affordable. This programme,
known as “The ABC of a healthy diet”,
was offered in eight cities and bene-
fitted820peopleacrossthecountry.
Gluten-free products
Breads, cakes and pastries – Carrefour
is developing
No gluten
and
Sin gluten
rangesforcustomerswhohaveagluten
intolerance or are seeking to eat differ-
ently. In Spain, Carrefour offers a rich
and varied range of 156 products
certified by the Spanish Federation
of CoeliacAssociations(FACE).
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