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Showcasing
food professions
Bakery products, pastries, meat and seafood
are given pride of place in stores. Themarket
atmosphereisonceagainimbuingstoreswith
auniquepointofcontactbetweencustomers
and their butcher or fishmonger. In 2015,
Carrefour opened21newbutchers’ counters
in France and renovated 110 more, while
135 fishmongers’ stalls were refurbished,
including112insupermarkets.
Transforming
agricultural practices
through Carrefour
Quality Lines
Carrefour Quality Lines are ranges of
fresh produce (fruit and vegetables,
meats, cheeses and fish) based on the
principle of a partnership between
Carrefour, agricultural producers and
processors. In this context, Carrefour
is committed to providing a long-term
commercial outlet in exchange for
guarantees on product quality and
the implementation of more environ-
mentally-friendly practices. Nearly
twenty-fiveyearsafterthelaunchofthe
first line, the initiative now involves
21,000 producers with 430 lines
throughout theworld, suchas thePDO
Beaufort chalet d’alpage cheese and
Cauralina heirloom tomatoes, intro-
ducedin2015.Asgenuinelaboratories
for the development of eco-friendly
agriculture, these lines have made it
possibletodevelopanimalproductsthat
do not use GMO feeds or antibiotics.
In 2015, these innovations have been
translated into the launchof anumber
of iconic products, such as kiwifruit
grownwithoutinsecticidetreatment.
The great taste of fine food
by Carrefour
In every country, Carrefour selects top
experts to develop ranges that respond
to the tastes and desires of each customer.
The new Carrefour Selection range offers
creative, sophisticated products that are
tasted, evaluated and approved in advance
by a Gault andMillau panel.
“Local producers close to you”
Nearly 700 local suppliers work with
Carrefour in Belgium to develop
direct relationships and offer more than
9,000 products in-store. Every day in
September of 2015, a competition gave
hypermarket customers who participated
an opportunity to win a basket full
of productsmade within a 40-km radius
of the store. It was an original initiative
designed to appeal to
“Belgétariens”
– consumers who buy and enjoy
Belgian products.
Developing direct purchase
In China, Carrefour is rolling out
a direct-purchase programme with
agricultural cooperatives to supply
its stores with fresh local produce. More
than 190 partnerships have so far been
concluded with cooperatives, with which
more than 424,000 farmers work.
Promoting the best
of the regions
Offering quality products prepared
with respect for tradition that promote a
rich culinary heritage is the commitment
made by the
Reflets de France, De Nuestra
Tierra
and
Terre d’Italia
ranges. Thanks
to close collaboration with more than
230producersdrivenbythesamepassion,
customers can find nearly 550
Reflets de
France
regional specialities – from fresh
fruit and vegetables to cheeses, wines
and biscuits – in Carrefour banners in
France,therestofEuropeandAsia.
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