23 / 104
Simona Vimercati
Yoghurt and milk buyer
(Italy)
“The tasteof Italiancustomers
for healthy andnatural
products is growing rapidly.
Wehave just launched
awhite yoghurtwithwholemilk,
frombiodynamic agriculture
ina larger size. Itwas important
for us to followthis trend
tomeet theexpectations
of our customers.”
Celio Ribeiro de Carvalho
Dairy buyer
(Brazil)
“Since2000,
the consumptionof yoghurt
has almost tripled inBrazil,
mainlybecauseof aprofound
change inconsumptionhabits.
For this, wehaveexpanded
the rangeof products
weoffer in-store. Greek yoghurt,
especially, is verypopular
inBrazil, for its taste, texture
andhealthbenefits.”
Luciano Maffeo
Yoghurt sales manager
(Argentina)
“Consumers are looking
for innovative flavours and textures.
Theywant tobe surprised.
They arealso looking for thebest price.
To satisfy their expectations,
weoffer newproducts that
make yoghurt enjoyable
at any timeof day, for dessert,
a snackor as a substitute for
sweets and ice cream.”
Christine Aroux
Dairy products manager
(Europe)
“Consumers are looking for
healthy, natural andauthentic
products, aswell as ‘treats’, as can
be seenwith thegrowing
popularity of pastrydesserts.
Innovationstimulates themarket.
We recently launched ‘MonEncas’,
ahigh-protein, low-fat yoghurt,
andarepreparing for
the in-storearrival of aBresse
soft creamcheeseunder
theRefletsdeFrance label.”
LISTENING
TO CUSTOMERS
TO MAKE
THE RIGHT
DECISIONS
FromBuenos Aires
to Bucharest, specific
desires and tastes are
a question of culture.
Ineverycountry,Carrefour
teams understand
consumer habits and
preferences, which is
why they can choose
the best products.
One example: yoghurt.
Cristina Ersen
Fresh products buyer
(Romania)
“Yoghurt consumption
is gradually increasing
inour country.
In2014, Romanian
consumers enjoyedGreek
yoghurts aswell as yoghurt
drinks andhealthproducts.
Wealso reworked the
category of Carrefour brand
productsby improving
recipes andby introducing
apackagingwhich refers
toRomanian traditions.
It is agreat success on
the shelves.”
23
2014 annual activity and responsible commitment report –