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Meet,
select,
purchase,
it’s…
A forward-thinking approach
Carrefour maintains an on-going
dialogue with its customers,
andmonitors trends, technical
and technological developments
and consumption habits to better
anticipate demand in order to
offer the best products.
The right product, at the right
price, in the right place
Carrefour stores offer a wide selection
of quality products at attractive prices.
Development of the product mix,
which starts by carefully listening to
customers, involvesmany operational
and cross-functional skills: purchasing,
quality, pricing and logistics.
Each store, depending on format and
location, has an exclusive product mix,
selected to best address local needs.
A partnership-based approach
to suppliers
Carrefour workswith its suppliers under
multi-year contractswith rigorous,
detailedspecifications. Thecollaborative
approach gives long-termvisibility
and enables on-going improvement
that benefits suppliers, the company
and consumers.
Responsible sourcing
Aware of its role and responsibilities
as an international player, Carrefour
is fully committed to a process that
combines quality with environmental,
social and societal requirements.
29
2014 annual activity and responsible commitment report –