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KEY
RENOVATION
FEATURES
A MULTI-
LOCAL
APPROACH
The first
renovations
began in France,
where nearly
140 stores were
modernised in
2013, and the
process is also
under way in
other Group
countries.
CUSTOMER
FOCUS
Listening to
customer needs
and expectations
is the core of
the approach.
Creating
welcoming,
comfortable,
modern stores
that reflect what
they are looking
for is an effective
way to build
loyalty among
existing
customers
and attract
new ones.
A COHESIVE
WHOLE
When sites
are modernised,
the updates
concern every
step of the
customer path,
not only the
store and
car park but
also the signage,
service station,
adjoining
shopping
centre, etc.
Photo (opposite):
Carrefour
Giovanni
hypermarket,
São Paulo, Brazil.