CAPITALIZING ON OUR FUNDAMENTALS Our strategic pillars in detail TIRES Target segments and priorities for 2024 OUR PRIORITIES FOR 2024 1. Support the growing popularity of electrified mobility 2. Continue to decarbonize our production processes 3. Improve the appeal of our jobs and professions AUTOMOTIVE Our priority targets are: Fast growing segments, such as 18-inch and larger, all-season, Super Sport, quiet and self-healing tires, and tires for hybrid and electric vehicles Motorists sensitive to the premium experience offered by MICHELIN products OEMs that value original equipment of MICHELIN brand tires for their technological content ROAD TRANSPORTATION Our primary targets are trucking companies and fleet managers: Sensitive to the superior performance of MICHELIN products Leveraging new technologies to improve their performance Concerned about the environmental impact of their operations SPECIALTIES Our priority targets are: The mining, farming, aerospace and construction industries The growing, fast changing two-wheel tire market _16 2023 UNIVERSAL REGISTRATION DOCUMENT_MICHELIN Our strategic pillars in detail
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