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Overview of activities, risk factors
2.2 Presentation of Danone
DANONE
REGISTRATION DOCUMENT 2015
13
2.2 PRESENTATION OF DANONE
Activities
Danone's strategy is in line with its mission of “bringing health
through food to as many people as possible”. Since 2007 and the
acquisition of Numico, this mission has been implemented through
four Divisions:
•
the Fresh Dairy Products Division (production and distribution of
yogurts, fermented dairy products and other specialties of fresh
dairy products) accounted for 50% of Company sales in 2015;
•
the Waters Division (production and distribution of packaged
natural, flavored and vitamin-enriched water) represented 21%
of Company sales in 2015;
•
the Early Life Nutrition Division (production and distribution of
specialized food for babies and young children to complement
breast-feeding) accounted for 22% of Company sales in 2015;
•
the Medical Nutrition Division (production and distribution of
specialized food for people afflicted with certain illnesses or frail
elderly people) made up 7% of Company sales in 2015.
Consolidated sales by Division
(in € millions)
Each Division has a global management unit, to which the dedicated
local entities report.
Danone enjoys, in value, the following leadership positions: No. 1
worldwide for fresh dairy products, No. 3 worldwide for packaged
waters, No. 2 worldwide for early life nutrition and No. 1 in Europe
for medical nutrition.
Principal markets
The Company is present in all of the regions of the world:
•
Europe, accounted for 40% of the Company sales in 2015, with
contributions from all four Divisions. The leading countries in
this region include France, the United Kingdom and Spain;
•
the CIS & North America zone represented 20% of the Company
sales in 2015 thanks to the strong performance of the Fresh Dairy
Products Division in these markets;
•
the ALMA zone – which combines the activities in the Asia/Pacific
region, Latin America, Africa and the Middle East – represented
40% of the Company sales in 2015:
• in the Asia/Pacific region, China and Indonesia lead the way
thanks to robust sales in the Waters and Early Life Nutrition
Divisions;
• in Latin America, Argentina, Mexico and Brazil are the main
contributors for the Company's four Divisions;
• in the Africa and Middle East regions, Morocco and South
Africa are the largest markets, focused mainly on fresh dairy
products. The Early Life Nutrition Division is also growing
rapidly in this zone through an export model.
Consolidated sales by geographical area
(in € millions)
Fresh Dairy Products
Waters
Early Life Nutrition
Medical Nutrition
11,057
1,593
4,768
4,994
8,900
4,471
9,041
Europe
CIS & North America
ALMA