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MANIFESTO
BY WRITING A MANIFESTO, WE REINFORCE OUR DUAL COMMITMENT TO BUSINESS SUCCESS AND SOCIAL PROGRESS AND,
HEREBY, ACKNOWLEDGE THAT WE CANNOT WORK FOR HEALTHIER CHOICES AND LIFESTYLES WITHOUT CARING ABOUT THE
HEALTH AND WELLNESS OF OUR COMMUNITIES. THIS MANIFESTO EMBODIES OUR COMMITMENT TO BUILD AN ALIMENTA-
TION REVOLUTION FOR THE HEALTH OF DANONE, THE HEALTH OF OUR PLANET AND OUR WHOLE ECOSYSTEM, THE HEALTH
OF CURRENT AND FUTURE GENERATIONS…
OUR CONVICTIONS
At Danone, we believe that...
MISSION IN ACTION
At Danone, we stand for...
GOOD HEALTH IS EVERYTHING TO ALL OF US
Good health is a state of general well-being. It involves the
mind as well as the body, and emotion as well as sensation.
FOR HEALTH AND WELL-BEING
We will stand next to our employees and our consumers
in their quest for good health, by encouraging diets and lifes-
tyles that will bring the most benefit in people’s lives.
FOOD IS HEALTH’S MOST SIGNIFICANT PARTNER
Healthy eating is an essential part of life, to build and to
maintain our well-being. From the earliest times, all over the
world, people have always understood this.
WITH THE BEST WE CAN DO, ALWAYS
We will stand by all our products and services, with pride,
as a guarantee of their quality and integrity - whatever
a consumer may choose, and wherever they may choose it.
HEALTH CANNOT LIVE LONG WITHOUT
PLEASURE
Without appetite and delight, no-one would eat or keep
eating well. Pleasure in food is a precondition of every
healthy lifestyle.
FOR EVERY INDIVIDUAL, AT EVERY AGE,
WITH PLEASURE
We will stand for the widest range of products and services
to feed the needs and wishes of every person at every key
stage of life, encouraging balanced nutritional habits or deli-
vering specific health benefits.
FOOD IS THE WARMTH BEHIND EVERY CULTURE
Healthy eating is an idea that goes beyond nutritional needs
and appetites. Its richness is a part of every culture - always
different and always special - and worth taking the time to
understand..
FOR YOUR HOME, NOT SOMEONE ELSE’S
We will stand up for the principle that every culture has
the right to preserve its own way of eating and living well,
by offering products inspired and developed out of local
needs and ideas.
THE WEALTH OF NATIONS GROWS FROM
A HEALTHY PLANET
Everything we eat depends on the earth that it grows in or
feeds on. As gardeners of this planet, we have a duty of care
to manage its resources responsibly and sustainably.
FOR OUR PLANET AND ITS LIVING HERITAGE
We will stand together for a healthy planet and devote all our
energies to protect and preserve the abundance of life and
the variety of nature, in all its forms and ecosystems.
RESEARCH IS OUR BEST ALLY
Food is more than nature. It is the outcome of human
endeavour, combining technological progress with deeper
understanding of its value and its potential..
FOR WHAT IS INVENTED AND WHAT STILL
NEEDS TO BE INVENTED
We will always respect our obligation to prepare the future
through new, sustainable ways to provide healthy food and
access to safe water for all, by bonding with communities
and stakeholders. We will keep our place at the forefront of
these efforts.
PREPARING FOR TOMORROW IS THE BUSINESS
OF TODAY
New ways can and will be found, to better serve this genera-
tion and the next, and to bring healthy, affordable food and
safe water to the greatest number, across the world.
NOT ALONE, BUT WITH PARTNERS AND FRIENDS
We will stand firmly by our belief that it is better to walk toge-
ther than apart, by engaging always with more consumers
and more communities, in our common quest to find better
health through better food, for the greatest number.