Carrefour - 2017 Annual Report
C A R R E F O U R — 2 1 Jean-Luc Poder, manager of Poder, organic vegetable distributor in Mespaul, and Luc Calvez, organic producer in Plounévez-Lochrist,France “We are working to structure the organic line and supporting the producers who are spearheading projects. Since January 1990, our role has been to support organic vegetable producers in Brittany to help them market their products, as is the case here with Luc Calvez in Plounévez-Lochrist. We work with them to plan what is needed, arrange daily collection, package some of the vegetables and organise delivery to Carrefour. The partnership with Carrefour began in 1997 and was expanded in 2003 with the introduction of the Carrefour Bio cauliflower product line. Since then, other product lines have been established: shallots, potatoes, artichokes, ratatouille vegetables, etc. This approach reflects a true partnership and gives us a medium- to long-term vision and prospects for development.” Organic in detail The term “organic” describes a product grown or reared by organic farming, which combines the best environmental practices, a high degree of biodiversity, conservation of natural resources, higher animal welfare standards and a production method favouring natural products and substances. In all countries, Carrefour Bio products comply with national standards or regulations, and are verified and certified by an accredited independent body. In Europe, consumers will see the European organic logo on the packaging of all pre-packaged food products.
RkJQdWJsaXNoZXIy MTUxNjI4