Carrefour - 2017 Registration Document

1 PRESENTATION OF THE CARREFOUR GROUP Strategy of the Carrefour group CARREFOUR | 2017 REGISTRATION DOCUMENT 9 Create an omni-channel universe of reference 1.1.3.3 For continued growth, Carrefour must meet the expectations of its recognised and loyal customer. To do this, the Group will capitalise customers by creating a unique Carrefour universe, both online on the density of its store network, which will be increased, and the and in physical stores, taking advantage of its channels to strength of the Carrefour brand. guarantee, at any time and in any place, the best offer for every ACTIVATE STRONG LOYALTY LEVERS AN OMNI-CHANNEL UNIVERSE STRENGTHEN STORES A refocused, powerful and reinforced hypermarket More services and a densified network of supermarkets, convenience stores and cash & carry Power of the Carrefour brand Customer knowledge and customisation through data A single efficient e-commerce entry point A range of unique digital services leveraging optimised logistics assets BECOME THE LEADER IN FOOD E-COMMERCE Revitalise hypermarkets, with a focus on the fundamentals The hypermarket format must be a strength and must be perfectly operated. To improve the efficiency of this format, the company will: adapt the sales area of hypermarkets to their catchment area; ● hypermarkets in France will have their sales area reduced, when necessary, by a total of at least 100,000 sq.m by 2020; seek purchasing and selling alliances to improve the non-food ● offering; invest in price competitiveness; ● strengthen the operational efficiency of stores , by adopting best ● practices in merchandise flows, inventory management and shrinkage; adapt the hypermarket network when it is strictly necessary, ● transferring five hypermarkets to lease management contracts. Accelerate investments in growth formats Supermarkets and convenience stores are growth formats for the Group. Carrefour will be on the offensive in this segment and will open at least 2,000 convenience stores in the next five years, with a growing presence in major European cities. Each of these formats will be active participants in the deployment of the Group’s omni-channel universe by acting as a preparation or delivery centre and a pick-up and return point for customers. The Group also wants to accelerate the deployment of the cash & carry format: Carrefour will open 20 Atacadão stores per year in Brazil ; ● in Argentina , Carrefour has announced that it is investing in the ● Maxi banner, launching the conversion of 16 hypermarkets in 2018; the adaptation of these formats in Europe will be continued, ● with the accelerated roll-out of Promocash in France and continued experimentation in other countries.