Carrefour - 2017 Registration Document

PRESENTATION OF THE CARREFOUR GROUP Strategy of the Carrefour group 2017 REGISTRATION DOCUMENT | CARREFOUR 1. 10 A target of 5 billion euros in food e-commerce sales by 2022 GROUP ONLINE FOOD SALES 2022 2017 ~€850mn €2.8bn Invested in digital transformation between 2018 and 2022 x6 €5bn Carrefour’s ambition is to become the leader in food e-commerce, with 5 billion euros in sales for the Group by 2022. The Group will step up its e-commerce offering in all countries, giving priority to the model that is best suited to the local geography. To achieve this objective, Carrefour will leverage its physical network to offer to its customers a reliable, extensive omni-channel service. The Group will invest 2.8 billion euros over five years (operating and capital expenditure), or six times more than current investments, to reach a new level in digital and omni-channel service. Strengthening and widening the service offering Carrefour will rely on its physical network to offer its customers a reliable and extensive omni-channel service: Home delivery : All the delivery solutions offered by Carrefour ● will see their reliability enhanced and be generalised. In France, home delivery will be extended to 26 cities by 2018, and 1-hour express delivery will be deployed in 15 cities in 2018; Drive : Carrefour must improve service quality and extend its ● Drive offering. As of 2018, 170 new Drive locations will be opened in France and the overall quality of service will be improved, notably thanks to the deployment of automated logistics solutions (partly-automated warehouse); Click & Collect : Click & Collect will be expanded to more than ● half of the stores by 2019. Last-mile delivery handling will be considerably enhanced and accelerated in France through the partnership Carrefour has announced with Stuart, a subsidiary of the La Poste Group. A single e-commerce website for France: carrefour.fr The power of the Carrefour brand must be fully exploited to serve the ambition to create a leading omni-channel food offering in the 33 countries in which the Group is present. In France, to strengthen its digital identity, in 2018 the Group will launch a single website, carrefour.fr , which will include all its generalist shopping offerings. This single website approach will be rolled out in all geographies. To successfully implement the transformation of its e-commerce offering, Carrefour has entered into a partnership with Sapient, a leading technology player in the Publicis Group. An omni-channel loyalty programme centred around a strong brand The Carrefour brand is a key asset in providing customers with a powerful omni-channel loyalty programme. The Group is therefore going to review its various programmes so that each customer can benefit from loyalty advantages in all its formats. Carrefour also intends to improve its understanding of customers through better use of the data available. The aim is to give the 105 million customer households worldwide a unique, personalised experience and a better-targeted offering on all of its channels.