41 / 106
The Group’s focus ismoving
toward convenience.
This is being rolled out
across all formats, in each
of our markets.
Enhancingconvenience
Carrefour’s multi-format andmulti-channel model is moving
forward. Ineachof thecountrieswhere itoperates, theGroup is
introducing new store formats and concepts to respond to the
wide range of consumer needs and new expectations. It aims
to support customers throughout their shopping experience.
For Carrefour banners, this is about investing in new spaces
for living and inventing new ways of shopping. By opening
stores in strategic locations, by acquiring local retail chains,
by renovating existing assets and by developing innovative
digital solutions, Carrefour is tailoring itsmodel to the reality of
each local area. While the Group’s focus is moving toward
convenience, this is not limited to small, friendly and practical
stores in urban areas. It is being rolled out across all formats,
making use of theGroup’s capacity and expertise to offer great
products, goodserviceandgoodprices toall customers ineach
of itsmarkets. To achieve this, Carrefour’s teams are responsive
to all customer needs and desires, and are committed to both
anticipating and satisfying them. Smiles, advice, and small,
everyday gestures bring employees and customers closer
together.
Responding to thediversityof our customers
For all of us, needs change as we progress through our lives,
depending on our desires, the economy, our social environ-
ment, and the society around us. Everywhere, Carrefour’s
banners and digital solutions present an offering based on
understanding each customer’s needs and responding to
them. For example, supermarket banners Market and Bairro
are reinventing themselves, and the first convenience stores
are being opened in China, where Carrefour is adapting to the
emergence of new requirements. With the same goal inmind,
Carrefour’s international partners are supporting develop-
ment in their own territories by strengthening their multi-format positions andexpanding theCarrefour banner intonew
countries: IvoryCoast,AlgeriaandArmenia.
Toeachtheir ownstore
Withalmost12,300storesinmorethan35countries,Carrefour
is developing a wide range of banners and services to meet
theneeds of each local area. Themany convenience banners
(1)
offer essential products at competitive prices tomeet everyday
consumer needs and provide as convenient a service was pos-
sible. The Market, Bairro and Supeco supermarkets are rolling
out a large and varied selection of national brand and own-
brand products at the best price, in stores that focus to a large
degree on fresh produce, local products and all kinds of events.
The Carrefour, Atacadão and Maxi banners present a more
generalisedoffering in larger stores,with lowprices year-round
and a sustained schedule of promotions and events to help
customers discover new products and innovative services.
With regard to services, digital solutions are growing in all
countries, enabling customers to do their shopping whenever
theywant froma computer, tablet ormobile app, and to choose
from collection at a
drive
pick-up point, or in-store, or home
delivery. Finally, professional customers – restaurant and shop
owners – can take advantage of a huge range of food and non-
food products at wholesale prices, alongside a variety of
tailoredservices intheGroup’scash&carrystores.
Givingpriority tostrong local roots
Carrefour attaches a great deal of importance to the quality
reception of its customers, to the fluidity of the path both
outside and inside stores, and to the user experience offered
by digital solutions. Thus, since 2012, an ambitious store
and shopping-centre modernisation programme has been
underway. The aim is to offer, in all countries, welcoming,
practical and friendly commercial complexes. Thismomentum
isalwaysaccompaniedbyastrengtheningof stores’ local roots.
Carrefour is a leading player in terms of employment and
access to the workplace, a partner to local producers and
breeders, and a facilitator of solidarity projects. Each store
plays an active role in the economic, social and community life
of its local area, townor region.
(1) Express, City, Contact, Easy, 8 à Huit, Bio, Montagne, Proxi, Globi, etc.
41