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An offering that
makes a difference
Theattractiveness of its offering is at theheart of
Carrefour’sperformance. Thequality, variety, originality
andprice-competitiveness all contribute tomaking
thedifference for customers. In2015, Carrefour
continued to innovate inorder toprovideanoffering
tailoredtotheexpectationsof eachcustomer, combining
convenienceandenjoyment tosatisfyeveryone.
Discover and explore
Consumption habits are continually evolving. Carrefour has always
identifiedtrendstoensurethatitisprovidingcustomerswithanoffering
tailoredtotheirdesires.Demandfororganicproductsisgrowing,making
Carrefour the leading organic general retailer in France. Other trends
areemerging,suchasthesearchforgluten-freeandvegetarianproducts.
In 2015, the Group also became the first French retailer to develop
an own-brand vegetarian range, Carrefour Veggie. In all departments,
customers of Carrefour banners can always find innovative products,
suchasthenewHyba,PossandMandineranges,designedbyCarrefour
teams.
A focus on fresh and flavourful
Stallspackedwithfruit andvegetables,butchery,fishmongers,
cut-to-order products, home-made products, and more:
the spirit of a market hall is being boosted in hypermarkets
and supermarkets thanks inparticular to the professionalism
of our food specialists: fishmongers, delicatessen staff,
butchers, vegetable sellers, cheesemongers, bakers and
pastry chefs all select and prepare fresh produce and share
theirexpertisewithcustomers.
In addition, Carrefour is continuing to expand its offering,
aswiththe438CarrefourQualityLinessoldbytheGroup.From
kiwifruit to Beaufort cheese, all of our products adhere to very
strict specifications to guarantee quality and freshness from
theproducertotheconsumer.
A range of services
Financial,insurance,travel,floristry,carrental,entertainmentservices,andmore.Carrefouroffersarange
of services delivered by experienced specialists, available in store reception areas or dedicated spaces.
Someor all of these services are available ineach store, dependingon its size and clientele. The comple-
mentarity between Internet services, mobile apps and retail outlets also enables service quality and
thecustomerexperiencetobeimproved.In2015,CarrefourdevelopeditstravelagencynetworkCarrefour
Voyages in France, with 11 openings during the year. It also pursued the development of its car rental
business,whichisnowavailableinmorethan740stores.
LEADERSHIP AND AGILITY
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/ 2015 ANNUAL ACTIVITY AND RESPONSIBLE COMMITMENT REPORT