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With 10,860 stores in over 30 countries,
the Group offers its customers a wide
array of formats and banners for every
shopping pattern – daily purchases in
local stores or weekly trips to the hyper-
market – that meet the needs of the
diverseclientele, frombusiness customers
purchasing wholesale supplies, to family
shopping trips.
Carrefour, Atacadão, Market, Express…
Ineverystoreformat,withdifferentbanners,
the Group develops attractive, modern
and inviting stores.
Carrefour teams join forces to increase
the competitive advantage of its multi-
format approach. During2014, this invest-
ment, carefully tailored and constantly
assessed, led to the net opening of more
than 750 new stores worldwide. The
store base expanded by 457,000 sq. m.
during the year.
A relevant
multi-format
andmulti-channel
approach
Carrefour continues
to expand its different
store formats and channels
– hypermarkets, supermarkets,
convenience stores, cash&carry,
on-line commerce – in every
country where it operates
tomeet consumer demand
and trends.
Hypermarkets
Carrefour hypermarkets offer a selection
of 20,000 to 80,000 food and non-food
products. They cater to every taste and
budget and benefit from the best know-
how, with an abundant and lively market-
place, fresh food prepared on-site,
a full range of services and low prices
throughout the year. All in an inviting and
family-friendly environment, designed
for customer comfort. In some markets,
the Group is also developing wholesale
stores, such as Atacadão, that are open
to individual customers.
Supermarkets
A wide and varied food selection, with
special attention given to fresh and local
products, a tailored assortment of non-
food products, attractive prices in every
department and regular promotions…
In the city or in the country, Market and
Bairro supermarkets set the standard
in food retail for everyday shopping.
Convenience stores
Express, City, Contact, Montagne, Bio,
Proxi, 8 à Huit… are banners designed
for everyday shopping. They are inviting
and modern convenience stores with
products designed to meet the needs of
local customers, with low prices and
extended opening hours. This format is
popular among customers and is galva-
nised by franchisees’ efforts.
Cash&carry stores
The various banners offer restaurateurs
and other professionals a wide range
of food and non-food products at whole-
sale prices. Products are displayed on
pallets and are sold by unit or in bulk.
1
,
459
HYPERMARKETS
3
,
115
SUPERMARKETS
6
,
111
CONVENIENCE STORES
175
CASH & CARRY STORES
Discover themulti-channel
pages 56 to 58
11
2014 annual activity and responsible commitment report –