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SOLIDARITY ALSOMEANS
As the main sponsor of the
Vuelta
,
Spain’s cycling race, Carrefour Spain
has introduced the “Happiness Jersey”
in collaboration with
Fundación
Theodora
. In practice “smile doctors”
tour hospitals in the 21 towns marking
the stages of the race, accompanied
by volunteers to brighten the day
for 500 children. This was a unique
experience for the Carrefour volunteers
involved. “Every smile a hospitalised
child gives or receives is priceless and
helps strengthen their will to carry on.
With determination and enthusiasm,
we can change things, together,” says
Altagracia Novoa Sequeiros, cashier
at the Ourense hypermarket. With help
from the volunteers, the sick children
were also able to create a “Happiness
Jersey”, which was offered to one
of the cyclists in the race.
Sumando Voluntades
(1)
is a social
responsibility programme developed
by Carrefour Argentina. Its aim is to
raise awareness among the country’s
19,500 Carrefour employees in over
550 stores and at headquarters, and
get them to join forces. The success
of this venture has not waned
over the years. To date,
Sumando
Voluntades
has 250 ambassadors
and about 4,000 volunteers who give
their time every day to 1,500 projects
dealing with nutrition, social integration
and finding employment, as well as
protection of the environment.
Examples of solidarity actions include
education about healthy eating
practices, purchase of equipment
to establish educational vegetable
gardens, creation of a horticultural
micro-enterprise, renovation of a
bakery school to help unemployed
young people find work. These
initiatives have all been started
thanks to the mobilisation of each
and every one of the employees
who has given some of their time!
(1) Working together.
20
,
000
HOURS: THE AMOUNT
OF TIME DEDICATED
TO SOLIDARITY ACTIONS
BY CARREFOUR EMPLOYEES
For the fourth year running, Carrefour
stores have joined forces to support
the “
Les Boucles du Cœur
” campaign
for children. There were tombolas, flea
markets, sports contests throughout
France in the Spring to raise clients’
awareness and to appeal to their
generosity, through donations made
upon check-out or online. A total of
nearly €1.5 million was raised by
1,153 stores for 240 associations
in 2014. This was an unprecedented
effort, explains Nathalie Mayodon,
check-out manager at the Carrefour
hypermarket in Athis-Mons:
“The involvement of all 400 employees
in our store enabled us to reach new
heights of generosity. €46,000 were
given to the Louis Carlesimo
association. Thanks to this donation,
31 hospitalised children were able
to spend a day at the seaside and
15 others discovered the land
of Santa Claus! An accomplishment
we can all be proud of. We’re already
getting ready for the next event!”
SMILESONTHE
VUELTA
FORHOSPITALISED
CHILDREN
(Spain)
SOLIDARITY TEAMS
INACTION
EVERYDAY
(Argentina)
EXCEPTIONAL
EFFORTS FOR
CHILDREN
(France)