01 Lifestyle activities Turning challenges into success ✭ A global business that forges ties with demanding customers every day LICENSING The Michelin Iicensing business adds the power of the Michelin brand to licensed products that have been carefully selected to meet every consumer need. Leveraging Michelin’s cutting-edge R&D, Michelin has partnered with leading footwear brands to deliver high-quality and precision-engineered soles. Gwendal Poullennec, Senior Vice President Michelin Lifestyle “We craft life-changing experiences around gastronomy, travel and lifestyle. We engage a wide community through our brands, content and services delivering a premium experience on our digital assets.” ✭ Why are we different? INDEPENDENCE Our teams in charge of evaluating restaurants, hotels and wines are sharing commercially unbiased guidance to demanding travelers.. QUALITY We aim at promoting excellence in the food, travel and lifestyle industries thanks to our unique team of experts. We are investing in our digital platforms to offer the best service to our customers. AUTHENTICITY We love distinctive, engaged and human-driven experiences. We fight against standardization to put the spotlight on territories, their cultural identities and the richness of the people working in this industry. RESPONSIBILITY We are deeply engaged in making this industry more responsible. Our voice matters as it is followed by thousands of professionals and end-consumers. We are contributing to build up new performance standards within the industry. 45 2024 UNIVERSAL REGISTRATION DOCUMENT_MICHELIN
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